Hong Kong Book Fair 2022 Openbare Tentoonstelling door Dury Chin

Het ontwerp Hong Kong Book Fair 2022 Openbare Tentoonstelling door Dury Chin is een hoog aangeschreven winnaar van de zeer prestigieuze 2024 A' Design Award in Brons in de competitiecategorie Evenement en Happening Ontwerp.

BronsEvenement· 2024

Hong Kong Book Fair 2022 Openbare Tentoonstelling

door Dury Chin

Opdrachtgever: Hong Kong Trade Development Council

Winnaar van de A' Design Award in Brons in de categorie Evenement

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Kleuren

Het Ontwerp

Over Hong Kong Book Fair 2022 Openbare Tentoonstelling

Hong Kong Book Fair 2022 is een openbare tentoonstelling die werd gehouden in het Hong Kong Convention and Exhibition Centre in Wan Chai. De 32e editie besloeg 55.100 vierkante meter en bracht meer dan 700 exposanten samen. De kunstgalerie vormde het middelpunt van het evenement en was verdeeld in drie zones: City Literature, HK Architecture en Taste of Hong Kong. De displaypanelen waren gebouwd uit herbruikbare aluminium frames bekleed met vinyl, polycarbonaat en glas, en werden buiten de locatie geprefabriceerd en getest. Er werd gebruikgemaakt van biologisch afbreekbare vloerbedekking om de productie duurzamer te maken.

De Erkenning

Over de A' Design Award in Brons

Hong Kong Book Fair 2022 Openbare Tentoonstelling is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Hong Kong Book Fair 2022 Openbare Tentoonstelling wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Hong Kong Book Fair 2022 Openbare Tentoonstelling bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Being the first large-scale event in 2022 consists of 55100 m2 exhibition space, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Since 1990, the Fair has developed from a mere promotion platform for the industry to an annual territory-wide major reading and cultural event for the public of Hong Kong.
Afmetingen & Verpakking: The area of the Art Gallery: City Literature was approximately: 47mL x 4mD x 2.5mH, HK Architecture was approximate: 29mL x 10mD x 2.5mH, Taste of Hong Kong was approximate: 20mL x 10mD x 2.5mH. Both areas are surrounded by aluminum system structures with polycarbonate panels, and glass showcases with system structure.
Tags: Book Fair, Hong Kong, History and City Literature, HKTDC
Productietechnologie: Due to the limited setup day, the display items were prefabricated and tested off-site prior to being reassembled onsite. These included the rotatable book stand, display props, and all flipping icons. All panels were made from reusable aluminum structure frames covered with vinyl, polycarbonate, and glass finish. The audio-visual equipment, TV screen, and display furniture were hired by other parties. To be more sustainable in the overall production biodegradable carpets were used.
Ontwerpuitdaging: 3 identical zone: City literature, HK Architecture and Taste of HK was harmony cohere as an Art Gallery of 2022. Aptly adopting the flipping concept on old literature and objects, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke video content highlighting various literature authors, photos, and cultural-related objects.
Onderzoek: Our design rationale was to create a visual series combining with HK Traditional Culture and Objects. This project combined special displays of Art Gallery Exhibitions for visitors to explore HK Food Culture, Historical Authors and Architecture Photos as well as a Kids Comic Area to feature old comic book covers. Following the central theme Inspirational and Motivational Reading, the HK Book Fair 2022 introduced some of the best inspirational authors and books of this genre to renders, aiming to bring HK citizens together and encourage them to seek out motivational books that could help people to face the challenges ahead after the pandemic.
Inspiratie: A Neo-composition of Hong Kong heritage and traditional symbols. By using elements from old literatures and objects, book binding and flipping methods as the core to create a unique graphic series of Hong Kong Book Fair. In order to portray the key message of each display, we focused on the interplay between bold icons and solid colors, then turned these to different illustrations expressing the interests of reading books.
Projectduur: The duration for the project took 3 months from initial briefing to onsite completion. It was launched from 20 to 26 July 2022 and ran for 7 days. HK Book Fair was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Werkproces: Art Gallery was the focus of Hong Kong Book Fair every year. This year, it was composed of: City Literature, and HK Architecture and Taste of Hong Kong three zones. First, the spreading of descriptive panels creates a museum-look-like atmosphere to enhance the visitor experience by different literature authors. Second, to collaborate with National Geographic, selected photos of iconic Hong Kong architecture photo were spatially displayed on a semi-transparent panel to create a Gallery look-alike. Third, an eye-catching color zoning with various posters, packaging, news clipping, miniatures, and books, to compose nostalgia for Hong Kong’s food culture. Three individual Zones worked in harmony to create a journey for the visitor to walk through, to experience an exceptional and unique sense of Hong Kong’s culture.
Teamleden: HKTDC Creative Department
Beeldcredits: Hong Kong Trade Development Council