Fading Traditional Trades and Crafts Boek door Jesvin Yeo

Het ontwerp Fading Traditional Trades and Crafts Boek door Jesvin Yeo is een hoog aangeschreven winnaar van de zeer prestigieuze 2022 A' Design Award in Goud in de competitiecategorie Drukwerk en Gepubliceerde Media Ontwerp.

GoudDrukwerk· 2022

Fading Traditional Trades and Crafts Boek

door Jesvin Yeo

Winnaar van de A' Design Award in Goud in de categorie Drukwerk

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Kleuren

Het Ontwerp

Over Fading Traditional Trades and Crafts Boek

Het boek maakt gebruik van 3D-reliëf om de ingewikkelde details te documenteren en te benadrukken van de werken die minutieus zijn vervaardigd door traditionele Singaporese ambachtslieden, van papieren drakenboten en Indiase sieraden tot Peranakan-kralenschoenen. De kleurenpagina's symboliseren de opkomst en ondergang van traditionele ambachten, terwijl de industrie begint aan haar ontwikkelingsperiode (saai) tot aan haar gouden eeuw (geel) en geleidelijk vervaagt (wit). Een pastelkrijt is bijgevoegd voor lezers om de pagina's te kleuren en de verloren kunsten van dit immaterieel cultureel erfgoed van Singapore te ontdekken, zoals alleen wij mensen het kunnen beschermen, ondersteunen en terugbrengen.

De Erkenning

Over de A' Design Award in Goud

Fading Traditional Trades and Crafts Boek is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Fading Traditional Trades and Crafts Boek wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Fading Traditional Trades and Crafts Boek wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Afmetingen & Verpakking: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Tags: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Productietechnologie: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Ontwerpuitdaging: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Onderzoek: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiratie: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Projectduur: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Werkproces: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patenten: Copyrights belong to Jesvin Yeo, 2021
Teamleden: Jesvin Yeo
Alvin Ng.
Beeldcredits: All images: Photographer Victor Gui, 2021 and 2022