Career Science Leertoepassing door Centrick

Het ontwerp Career Science Leertoepassing door Centrick is een hoog aangeschreven winnaar van de zeer prestigieuze 2022 A' Design Award in Brons in de competitiecategorie Mobiele Technologieën, Applicaties en Software Ontwerp.

BronsMobiel· 2022

Career Science Leertoepassing

door Centrick

Opdrachtgever: Centrick Marketing Solutions LLP

Winnaar van de A' Design Award in Brons in de categorie Mobiel

15,864

Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #139463

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Kleuren

Het Ontwerp

Over Career Science Leertoepassing

Career Science is een mobiele leertoepassing voor studenten en professionals in een beginfase van hun carrière. De interface is gebaseerd op vertrouwde, alledaagse apps, waardoor navigeren intuïtief aanvoelt. Het cursusmenu is opgebouwd als een muziekafspeellijst, en complexe analyses worden uitgelegd met eenvoudige grafische elementen. Carrièrevoortgang wordt weergegeven als een kaart die vertakt naar nieuwe kansen. Ranglijsten volgen spelformats, en kansen worden gepresenteerd als verzamelkaarten. De schermen gebruiken een 16x9-verhouding en passen zich aan verschillende apparaten aan. Het doel is om carrièreleren helder en speels te maken.

De Erkenning

Over de A' Design Award in Brons

Career Science Leertoepassing is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Career Science Leertoepassing wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Career Science Leertoepassing bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Afmetingen & Verpakking: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Tags: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Productietechnologie: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Ontwerpuitdaging: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Onderzoek: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspiratie: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Projectduur: May 2021 to August 2021, Mumbai, India
Werkproces: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Teamleden: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh