Ten Thousand to One Exhibition Visuele Identiteit voor Tentoonstelling door Poovakorn Watcharaphongphiphat

Het ontwerp Ten Thousand to One Exhibition Visuele Identiteit voor Tentoonstelling door Poovakorn Watcharaphongphiphat is een hoog aangeschreven winnaar van de zeer prestigieuze 2022 A' Design Award in Brons in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

BronsGrafisch· 2022

Ten Thousand to One Exhibition Visuele Identiteit voor Tentoonstelling

door Poovakorn Watcharaphongphiphat

Opdrachtgever: Mahidol University International College

Winnaar van de A' Design Award in Brons in de categorie Grafisch

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Kleuren

Het Ontwerp

Over Ten Thousand to One Exhibition Visuele Identiteit voor Tentoonstelling

Ten Thousand to One is de visuele identiteit voor een tentoonstelling van afstudeerprojecten van eindejaarsstudenten van het Communication Design Program aan Mahidol University International College. De identiteit maakt gebruik van illustratie, kleur en kerngrafiek om alle tentoongestelde projecten met elkaar te verbinden en een vriendelijke, inspirerende sfeer voor bezoekers te creëren. Het ontwerpsysteem is toegepast op gedrukte en online publicaties, posters, typografie, geanimeerde clips, omgevingsgrafiek voor bewegwijzering, podiumontwerp, het evenementenboekje en cadeau- en souvenirartikelen.

De Erkenning

Over de A' Design Award in Brons

Ten Thousand to One Exhibition Visuele Identiteit voor Tentoonstelling is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Ten Thousand to One Exhibition Visuele Identiteit voor Tentoonstelling wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Ten Thousand to One Exhibition Visuele Identiteit voor Tentoonstelling bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Ten Thousand To One is an exhibition showcasing thesis projects created by seniors of the Communication Design Program at Mahidol University International College. To integrate the visual identity, a series of materials and publications are created with Ten Thousand To One visual identity. Designers designed a set of visual identity concepts through the use of illustration, color, and exhibition's key graphics to connect all projects together and at the same time, create a friendly and inspired atmosphere for visitors.
Afmetingen & Verpakking: Siam Center exhibition space, 120 m x 110 m
Tags: Graphics, Illustration, Visual Communication Design, Event, Exhibition Display
Productietechnologie: Integration of various media and applications are used to create the exhibition promotional materials for the projects' displays including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Ontwerpuitdaging: The visual representation, identity, of the exhibition must cohesively project unique characteristics of various types of displayed design works. In addition, the exhibition’s visual identity should not only be flexible enough for designers to apply to the visual identity of all promotional material media and application, but also should visually communicate the theme of the exhibition to visitors from the non-design field.
Onderzoek: The aim of this research is to come up with the design of the visual identity for the exhibition which will be transformed to key graphics linking all displayed works together through exhibition event promotional material, application, and media. The process started with the review of all works that will be displayed in the exhibition event. Then the assigned designers, creative team, came up with the theme of the exhibition covering all shared fundamental steps of the “design process” for the creation of final design works in the exhibition. For the design process using here, thousands and thousands of possible ideas were generated, then edited and revised down through a series of critique sessions which acted as a filter for the best, only one, final design work. This concept led to the theme of the exhibition and got transformed through the event’s identity, key visual, and promotional material including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Inspiratie: Ten Thousand To One is taken from the design process involving the search for ideas visual, research, in-depth study as well as analysis, and then filtering those ideas into the best one that is thoroughly executed as design products that are not only solve identified problems, but also practical and beneficial to users and society as a whole.
Projectduur: The project started in September 2019 with the research and design development and finished in August 2020 as an exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Werkproces: Group of assigned designers created an event visual identity that not only captures unique characteristics of projects shown in the exhibition, but also projects a friendly and inspired atmosphere for visitors.

The goal is to make visitors feel inspired with all creative works surrounding them while they are walking through the exhibition displays. With the hope to create visual, graphic design, appreciation among them.
Teamleden: Graphic designer :Poovakorn Watcharaphongphiphat
Graphic designer :Supawadee Pankongka
Graphic designer :Yasinee Sriworawiang.