Tongrentang Zhima Health Retail Interieurontwerp door Yong Wong

Het ontwerp Tongrentang Zhima Health Retail Interieurontwerp door Yong Wong is een hoog aangeschreven winnaar van de zeer prestigieuze 2021 A' Design Award in Goud in de competitiecategorie Interieur en Tentoonstellingsontwerp.

GoudInterieur· 2021

Tongrentang Zhima Health Retail Interieurontwerp

door Yong Wong

Opdrachtgever: Beijing Tongrentang Health

Winnaar van de A' Design Award in Goud in de categorie Interieur

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Kleuren

Het Ontwerp

Over Tongrentang Zhima Health Retail Interieurontwerp

Tongrentang Zhima Health is een experiencewinkel gevestigd in Beijing. De winkel beslaat 5000 vierkante meter verdeeld over drie verdiepingen. Voedingssupplementen, voedzame producten en gezondheidsproducten met gezondheidstechnologie worden op één plek aangeboden. Grote oppervlakken van contrasterende materialen, zoals massief hout en messing, zijn toegepast in het interieur. Vanaf de begane grond naar boven worden vier thema's gepresenteerd, namelijk onderzoek, voeding, herstel en genezing. De winkel dient tevens als een comfortabele sociale ruimte voor klanten.

De Erkenning

Over de A' Design Award in Goud

Tongrentang Zhima Health Retail Interieurontwerp is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Tongrentang Zhima Health Retail Interieurontwerp wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Tongrentang Zhima Health Retail Interieurontwerp wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Afmetingen & Verpakking: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Productietechnologie: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Ontwerpuitdaging: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Onderzoek: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiratie: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Projectduur: This project started in May 2019 and finished in December 2019 in Beijing.
Werkproces: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Teamleden: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Beeldcredits: Beijing Wuxiang Space Architecture Design