Etude Digital द्वारा निर्मित BTY Brand Identity लोगो र एप्लिकेशनहरू अत्यन्त प्रतिष्ठित 2022 A' Design Award कांस्य पुरस्कार को ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन प्रतिस्पर्धा श्रेणीमा अत्यधिक सम्मानित विजेता हो।

कांस्यग्राफिक· 2022

BTY Brand Identity लोगो र एप्लिकेशनहरू

Etude Digital द्वारा

ग्राहक: BTY Group

ग्राफिक श्रेणीमा A' Design Award कांस्य पुरस्कार विजेता

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प्रमाणित पुरस्कार विजेता

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अहिले पत्ता लगाउनुहोस् साइट हेर्नुहोस् A' Design Award मा हेर्नुहोस् प्रेस विज्ञप्ति पुरस्कार ब्याज

रङहरू

डिजाइन

BTY Brand Identity लोगो र एप्लिकेशनहरू बारेमा

BTY ब्रान्ड आइडेन्टिटी BTY समूहका लागि सिर्जना गरिएको लोगो र एप्लिकेशनहरूको कार्यक्रम हो। लोगोचिह्न जेनाकर पाल फैलिने क्षणको एक विश्लेषणात्मक र गणितीय व्याख्या हो। यो डिजाइनले जेनाकर पालले सेलबोट रेसिङमा ल्याएको क्रान्तिकारी परिवर्तनलाई पनि सङ्केत गर्छ। यो चिह्नले मानिसहरूले प्रविधिको नेतृत्व गर्ने भविष्यलाई प्रतिनिधित्व गर्दछ। इच्छित ज्यामिति प्राप्त नहुन्जेल डिजिटल माध्यममा परिष्करण गर्नुअघि ३०० भन्दा बढी पेन्सिल स्केचहरू तयार गरिएका थिए। कालो रङ मुख्य रङ हो, जसलाई उज्यालो रङहरूले समर्थन गर्छन्। कालो र सेतो स्वरूपले धेरै सतहहरूमा सजिलै पुनरुत्पादन गर्न सक्षम बनाउँछ।

मान्यता

A' Design Award कांस्य पुरस्कार बारेमा

BTY Brand Identity लोगो र एप्लिकेशनहरू A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। BTY Brand Identity लोगो र एप्लिकेशनहरू उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। BTY Brand Identity लोगो र एप्लिकेशनहरू ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।

डिजाइनको पछाडि

प्रेस किट

डिजाइनरद्वारा प्रदान गरिएका श्रेय, टोलीका सदस्यहरू र प्राविधिक विवरणहरू।

अद्वितीय विशेषताहरू: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
आयाम र प्याकेजिङ: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
ट्यागहरू: logo, brand identity, logomark, symbol, graphics, layout
उत्पादन प्रविधि: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
डिजाइन चुनौती: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
अनुसन्धान: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
प्रेरणा: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
परियोजना अवधि: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
सञ्चालन प्रवाह: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
टोली सदस्यहरू: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer