Yingtao Xu द्वारा निर्मित LiNing 8th Gen फ्ल्यागशिप स्टोर अत्यन्त प्रतिष्ठित 2021 A' Design Award रजत पुरस्कार को आन्तरिक स्थान र प्रदर्शनी डिजाइन प्रतिस्पर्धा श्रेणीमा अत्यधिक सम्मानित विजेता हो।
रजतइन्टेरियर· 2021
LiNing 8th Gen फ्ल्यागशिप स्टोर
Yingtao Xu द्वारा
ग्राहक: Li Ning (China) Sports Goods Co., Ltd.
इन्टेरियर श्रेणीमा A' Design Award रजत पुरस्कार विजेता
प्रमाणित पुरस्कार विजेता
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LiNing 8th Gen फ्ल्यागशिप स्टोर बारेमा
LiNing 8th Gen एक खेलकुद ब्रान्डको फ्ल्यागशिप स्टोर हो, जसले २०४९ वर्ग मिटर क्षेत्रफल ओगटेको छ। यसको डिजाइनले दौडने ट्र्याक र बास्केटबल कोर्टबाट प्रेरणा लिन्छ। प्रवेशद्वारमा रंग परिवर्तन हुने प्रकाश पट्टीहरूमुनि दौडसम्बन्धी उत्पादनहरू प्रदर्शन गरिएका छन्, जुन तालमा चम्किन्छन्। केन्द्रमा रहेको एउटा LED स्क्रिनले बास्केटबल कोर्टमाथिका स्क्रिनहरूको सम्झना गराउँछ र बास्केटबल प्रदर्शनलाई फ्रेम गर्छ। भित्री सतहहरूमा सरल सिमेन्ट प्रयोग गरिएको छ, जबकि र्याकहरू कार्बन फाइबर टेक्स्चर फिनिसिङसहितको धातु र स्टेनलेस स्टिलबाट बनाइएका छन्। यी र्याकहरू फुकाल्न र पुनः प्रयोग गर्न सकिन्छ, जसले फोहोर घटाउँछ। सामानहरू स्पष्ट थीमगत क्षेत्रहरूमा समूहबद्ध गरिएका छन्।
मान्यता
A' Design Award रजत पुरस्कार बारेमा
LiNing 8th Gen फ्ल्यागशिप स्टोर A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। LiNing 8th Gen फ्ल्यागशिप स्टोर अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। LiNing 8th Gen फ्ल्यागशिप स्टोर धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
डिजाइनको पछाडि
प्रेस किट
डिजाइनरद्वारा प्रदान गरिएका श्रेय, टोलीका सदस्यहरू र प्राविधिक विवरणहरू।
- अद्वितीय विशेषताहरू
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- आयाम र प्याकेजिङ
- The store's area is 2049 sqm.
- ट्यागहरू
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
- उत्पादन प्रविधि
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- डिजाइन चुनौती
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- अनुसन्धान
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- प्रेरणा
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- परियोजना अवधि
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- सञ्चालन प्रवाह
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- टोली सदस्यहरू
- Designer: Xu Yingtao
Designer: Yu Danfeng - छवि क्रेडिटहरू
- Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
प्रायोजित
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