Designet W Atlanta Midtown Hotellinnredning av Virserius Studio er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Jern i konkurransekategorien Gjestfrihet, rekreasjon, reise og turismedesign.
JernGjestfrihet· 2020
W Atlanta Midtown Hotellinnredning
Klient: Virserius Studio
Vinner av A' Design Award i Jern i kategorien Gjestfrihet
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Om W Atlanta Midtown Hotellinnredning
W Atlanta Midtown er et hotellobby- og barinteriør i Atlanta, Georgia, USA. Designet er basert på eiendommen og den hemmelige hagen til en fiktiv karakter ved navn Arthur, som samler kunst og gjenstander under omfattende verdensreiser. Lobbyen og baren dekker omtrent 929 kvadratmeter. Skreddersydde møbler, gulv, kunstverk og digitale veggbekledninger danner en stue og en botanisk hage. Et lite tilbaketrukket rom refererer til folkeeventyret Tusen og én natt og inkluderer malt takkunst. Terrasser i flere nivåer med amfiteaterseter gir rom for arbeid, samtaler eller private sammenkomster.
Anerkjennelsen
Om A' Design Award i Jern
W Atlanta Midtown Hotellinnredning er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. W Atlanta Midtown Hotellinnredning forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. W Atlanta Midtown Hotellinnredning respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensjoner og emballasje
- The lobby and bar measure approximately 929.0304 square metres
- Stikkord
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Produksjonsteknologi
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Designutfordring
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Forskning
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspirasjon
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Prosjektvarighet
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Driftsflyt
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Teammedlemmer
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Bildekreditering
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
Sponset
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