Hong Kong Houseware Fair 2019 Primærfunksjon: Arrangementsinstallasjon av Hong Kong Trade Development Council

Designet Hong Kong Houseware Fair 2019 Primærfunksjon: Arrangementsinstallasjon av Hong Kong Trade Development Council er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Sølv i konkurransekategorien Arrangement og hendelsesdesign.

SølvArrangement· 2020

Hong Kong Houseware Fair 2019 Primærfunksjon: Arrangementsinstallasjon

av Hong Kong Trade Development Council

Klient: Hong Kong Trade Development Council

Vinner av A' Design Award i Sølv i kategorien Arrangement

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Om Hong Kong Houseware Fair 2019 Primærfunksjon: Arrangementsinstallasjon

Hong Kong Houseware Fair 2019 er et arrangementsdesign skapt for en handelsmesse som ble holdt i Hong Kong Convention and Exhibition Centre. Designet dekker tre områder: en velkomstinstallasjon i inngangsfoajeen, en inngangsbehandling for utstillingshallen og en separat trendprognosevisning. Velkomstinstallasjonen måler 30 kvadratmeter og er 5 meter høy, og inkluderer en stor LED-skjerm. Materialene omfatter et gjenbrukbart aluminiumssystem, LED-lysstriper, akrylpaneler og biologisk nedbrytbart teppe. Farger og former hentet fra bransjens trendrapport knytter de tre områdene sammen.

Anerkjennelsen

Om A' Design Award i Sølv

Hong Kong Houseware Fair 2019 Primærfunksjon: Arrangementsinstallasjon er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Hong Kong Houseware Fair 2019 Primærfunksjon: Arrangementsinstallasjon forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Hong Kong Houseware Fair 2019 Primærfunksjon: Arrangementsinstallasjon er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensjoner og emballasje: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Stikkord: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Produksjonsteknologi: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Designutfordring: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Forskning: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspirasjon: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Prosjektvarighet: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Driftsflyt: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.