Designet Flower to Flora Teemballasje av Wen Liu and Fang Li er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2020
Flower to Flora Teemballasje
Klient: Shenzhen Oracle Creative Design Co., Ltd
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert prisvinner
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Om Flower to Flora Teemballasje
Flower to Flora er en emballasjedesign for en blomstete fra Xishuangbanna i Yunnan-provinsen i Kina. Illustrasjonen kombinerer en påfugl, et frodig teret, lokale blomster og en jente som bor i regnskogen. Scenen viser et harmonisk forhold mellom mennesker og natur. Illustrasjonens farger er hentet fra de etniske draktene i Xishuangbanna. Ytteresken er laget av svart spesialpapir med en tretekstur og er ferdigstilt med trykk og bronsing. Esken måler 340 mm i lengde, 120 mm i bredde og 240 mm i høyde.
Anerkjennelsen
Om A' Design Award i Sølv
Flower to Flora Teemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Flower to Flora Teemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Flower to Flora Teemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- Dimensjoner og emballasje
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- Stikkord
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
- Produksjonsteknologi
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- Designutfordring
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- Forskning
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
- Inspirasjon
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- Prosjektvarighet
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Driftsflyt
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- Teammedlemmer
- Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang - Bildekreditering
- Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018
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