Bakers Dozen Egg Carton Eggkartong av Randy Ludacer

Designet Bakers Dozen Egg Carton Eggkartong av Randy Ludacer er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2020

Bakers Dozen Egg Carton Eggkartong

av Randy Ludacer

Klient: Baker's Dozen Egg Cartons, LLC

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Farger

Designet

Om Bakers Dozen Egg Carton Eggkartong

Baker's Dozen Egg Carton er en gjenbrukbar eggkartong av støpt papirmasse som rommer 13 egg. Eggene er plassert i to rader med fire og en rad med fem mellom dem. Kartongen er laget av 100 prosent resirkulert papir, ved bruk av den tradisjonelle metoden med støpte papirfibre. Store pakkemaskiner håndterer partall av egg, så 13-eggs kartongen er beregnet for små produsenter som pakker egg for hånd på gårdsutsalg og bondemarkeder. En preget logo holder overflaten glatt, slik at bønder kan legge til sine egne etiketter.

Anerkjennelsen

Om A' Design Award i Sølv

Bakers Dozen Egg Carton Eggkartong er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Bakers Dozen Egg Carton Eggkartong forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Bakers Dozen Egg Carton Eggkartong er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensjoner og emballasje: Width 210 mm x 152 mm x 72 mm (closed)
Stikkord: egg carton, baker's dozen, package design, structural design
Produksjonsteknologi: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Designutfordring: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Forskning: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspirasjon: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Prosjektvarighet: The project has taken about 8 years, in all, to complete.
Driftsflyt: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patenter: Baker's Dozen Egg Cartons, LLC. (trademarks pending)