Noosh Etikett til ginflaske av TheYaar Studio Inc.

Designet Noosh Etikett til ginflaske av TheYaar Studio Inc. er en høyt verdsatt vinner av den svært prestisjetunge 2025 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2025

Noosh Etikett til ginflaske

av TheYaar Studio Inc.

Klient: Noosh Spirits

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Designet

Om Noosh Etikett til ginflaske

Noosh er et etikettdesign for en håndverksprodusert ginflaske. Etiketten er trykket med metallisert finish og måler 206 x 140 millimeter. Noosh er påført en glassflaske på 100 x 240 millimeter som rommer 750 milliliter. Illustrasjonen henter inspirasjon fra persisk arkitektur, med buer, kupler og kalligrafi tegnet i et isometrisk perspektiv. Detaljert strektegning og geometrisk presisjon gjenspeiler tradisjonelle motiver. Hver smak, som safran og persisk rose, bærer en egen illustrert fortelling som presenterer iransk kulturarv for nye markeder.

Anerkjennelsen

Om A' Design Award i Sølv

Noosh Etikett til ginflaske er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Noosh Etikett til ginflaske forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Noosh Etikett til ginflaske er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Rooted in Iranian heritage, this crafted gin bridges tradition and modern craftsmanship. Inspired by Persia’s botanical legacy, it embodies centuries old distillation practices and cultural storytelling. Founded by an Iranian woman, it infuses authentic Persian flavors like saffron and Persian rose, celebrating Iran’s rich traditions in a refined form. More than a spirit, it is a cultural artifact, for the owner, a symbol of sharing culture and heritage with the world.
Dimensjoner og emballasje: The label is printed in 206 mm x 140 mm and applied to a glass bottle. The bottle dimensions are 100 mm x 240 mm, (750 ml) designed to complement the intricate metallized print. The combination of high-quality materials and detailed illustration enhances both visual appeal and tactile experience, creating a premium look that reflects the product’s identity.
Stikkord: Gin, Drink, Packaging Design, Illustration, Storytelling, Botanical Heritage, Persian Saffron, Persian Rose
Produksjonsteknologi: Our design features a metallized print label for a gin bottle, blending intricate illustration inspired by Persian architecture with an isometric perspective. The detailed line work and geometric precision reflect traditional motifs while embracing modern aesthetics. The metallic finish enhances depth and elegance, making the label both visually striking and tactile. Each bottle and flavor showcases unique storytelling variations, creating a distinct experience. This fusion of heritage and innovation elevates the product’s identity.
Designutfordring: Introducing a Persian Saffron Gin to Western markets like Canada presents several challenges, despite the growing interest in premium and exotic spirits. One major obstacle is consumer awareness and perception. While gin has a strong presence in Canada, traditional botanical profiles, such as juniper, citrus, and floral notes, are more familiar to consumers. Saffron, a prized but niche ingredient, may not immediately resonate with the mainstream audience, potentially requiring extensive marketing and education about its unique flavor and cultural significance. To overcome this, Noosh Gin embraces the power of storytelling, drawing inspiration from Persian poetry and the timeless works of Khayyam, Hafez, and One Thousand and One Nights.

Noosh’s design evokes joyous gatherings, where drinking symbolizes a celebration of life, much like in Persian tradition. By incorporating Eastern architectural elements, arches and domes, into its visual identity, it creates dreamlike spaces reminiscent of majestic palaces. Each beverage flavor is woven with a unique narrative, transforming drinking into a meaningful cultural experience that bridges Eastern and Western traditions. This approach not only differentiates Noosh Gin in a competitive market but also offers consumers an immersive journey into Persian heritage. Rather than merely introducing a luxury product, Noosh presents an artistic expression of Persian culture and botanical history, making saffron-infused gin not just an exotic ingredient but a symbol of connection, tradition, and celebration.
Inspirasjon: Noosh design draws inspiration from Persian poetry and storytelling, inspired by Khayyam, Hafez, and One Thousand and One Nights. It evokes joyous gatherings where drinking symbolizes celebration of life. By using elements of Persian calligraphy and Eastern architecture like arches and domes, we crafted dreamlike spaces like majestic palaces. Each beverage flavor tells a unique story, transforming every sip into a rich cultural experience.
Prosjektvarighet: The project began in August 2024 in Vancouver, Canada, and is an ongoing design process focused on Noosh's upcoming products. It is now available in several provinces across Canada.
Teammedlemmer: Design Studio: TheYaar Studio
Creative Director: Sogol Zameni
Design Director: Asal Farshchi
Motion Designer: Babak Khalili
3D Designer: Soroush Talaiee