Mannay CBE 2020 Messestand av Wai Ho Cheung

Designet Mannay CBE 2020 Messestand av Wai Ho Cheung er en høyt verdsatt vinner av den svært prestisjetunge 2025 A' Design Award i Jern i konkurransekategorien Messearkitektur, interiør og utstillingsdesign.

JernMesse· 2025

Mannay CBE 2020 Messestand

av Wai Ho Cheung

Klient: Shenzhen Mannay Cosmetic Co.

Vinner av A' Design Award i Jern i kategorien Messe

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Farger

Designet

Om Mannay CBE 2020 Messestand

Mannay introduserer merkevaren Luckinfo på China Beauty Expo i Shanghai med en messestand designet for å fremheve Mannays teknologiske ekspertise og Luckinfos ungdommelige appell. Standen har en sentral øy som deler rommet i to seksjoner, med råvarer og håndverk på den ene siden, og Luckinfos fargerike produkter på den andre. Varierte lyseffekter, livlige farger og detaljerte elementer som neonlys og transportbånd forsterker utstillingen. Layouten sikrer en god besøkerstrøm og skaper en engasjerende opplevelse.

Anerkjennelsen

Om A' Design Award i Jern

Mannay CBE 2020 Messestand er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Mannay CBE 2020 Messestand forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Mannay CBE 2020 Messestand respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensjoner og emballasje: Width 6 m x Depth 15 m x Height 4 m
Stikkord: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Produksjonsteknologi: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Designutfordring: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Forskning: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspirasjon: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Prosjektvarighet: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Driftsflyt: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Teammedlemmer: Wai Ho Cheung
Bildekreditering: Simon Zhou