Designet MG Next Generation Bilkompanjong-applikasjon av Star and Saic Oimt er en høyt verdsatt vinner av den svært prestisjetunge 2024 A' Design Award i Gull i konkurransekategorien Grensesnitt-, interaksjons- og brukeropplevelsesdesign.
GullGrensesnitt· 2024
MG Next Generation Bilkompanjong-applikasjon
Klient: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Vinner av A' Design Award i Gull i kategorien Grensesnitt
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Om MG Next Generation Bilkompanjong-applikasjon
MG Next Generation er en følgesvenn-applikasjon for bileiere, laget for mobiltelefoner og smartklokker. Applikasjonen samler flere regionale applikasjoner i ett globalt produkt. Funksjoner kan tilpasses etter sted og bilmodell, slik at hver eier får et personlig tilpasset sett med verktøy. En tredimensjonal bilmodell vises i en virtuell garasje, og sekskantede widgets følger merkevareidentiteten. En gjestemodus lar personer uten bil utforske hovedfunksjonene før de tar en beslutning.
Anerkjennelsen
Om A' Design Award i Gull
MG Next Generation Bilkompanjong-applikasjon er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. MG Next Generation Bilkompanjong-applikasjon forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. MG Next Generation Bilkompanjong-applikasjon skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
- Stikkord
- mobile, apple watch, 3D, car, automotive, companion app, design system, EV
- Produksjonsteknologi
- We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity. - Designutfordring
- We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue. - Forskning
- Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
- Inspirasjon
- To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
- Prosjektvarighet
- up to 6 month, China
- Driftsflyt
- Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
- Teammedlemmer
- Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
- Bildekreditering
- Star
Sponset
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