Evoluwe Merkevareidentitet av Jonathan Andrade

Designet Evoluwe Merkevareidentitet av Jonathan Andrade er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Sølv i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

SølvGrafikk· 2023

Evoluwe Merkevareidentitet

av Jonathan Andrade

Klient: Evoluwe

Vinner av A' Design Award i Sølv i kategorien Grafikk

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Designet

Om Evoluwe Merkevareidentitet

Evoluwe er en merkevareidentitet skapt for et konsulentfirma innen kundeservice. Identiteten bruker initialene E og W for å uttrykke felles og kontinuerlig utvikling. Symbolet er bygget opp av tre geometriske former som står for tre faser i konsulentprosessen. Et kvadrat representerer øyeblikket når kundens behov blir forstått. Den andre formen har ett avrundet hjørne og markerer starten på transformasjonen. Den tredje formen har to avrundede hjørner og viser den fullførte utviklingen. Det gylne snitt lå til grunn for konstruksjonen, noe som holder identiteten konsistent på tvers av digitale og trykte materialer.

Anerkjennelsen

Om A' Design Award i Sølv

Evoluwe Merkevareidentitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Evoluwe Merkevareidentitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Evoluwe Merkevareidentitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Dimensjoner og emballasje: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Stikkord: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Produksjonsteknologi: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Designutfordring: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Forskning: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspirasjon: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Prosjektvarighet: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Driftsflyt: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.