Designet Cycling for a Better Future Visuell kommunikasjonsdesign av Chris Chung, Chien Chun Feng and Chun Yu er en høyt verdsatt vinner av den svært prestisjetunge 2024 A' Design Award i Bronse i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.
BronseGrafikk· 2024
Cycling for a Better Future Visuell kommunikasjonsdesign
av Chris Chung, Chien Chun Feng and Chun Yu
Klient: Giant Group
Vinner av A' Design Award i Bronse i kategorien Grafikk
Verifisert prisvinner
Verifiser prisstatus for #149127Designet
Om Cycling for a Better Future Visuell kommunikasjonsdesign
Sykling for en bedre fremtid er en visuell kommunikasjonsdesign skapt for Giant Groups strategi for miljø, samfunnsansvar og virksomhetsstyring. Strategien samler et bredt spekter av bærekraftstiltak i tre pilarer som omfatter klimahandling, sirkularitet og sosial inkludering. Dristige fargegradienter og enkle sirkulære former inspirert av sykkelhjul utgjør det visuelle språket. Designet er anvendt på nettsider, retningslinjer for visuell identitet, en merkevarebrosjyre, infografikk og bilder til sosiale medier. Målet er tydelig kommunikasjon med et mangfoldig publikum.
Anerkjennelsen
Om A' Design Award i Bronse
Cycling for a Better Future Visuell kommunikasjonsdesign er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Cycling for a Better Future Visuell kommunikasjonsdesign forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Cycling for a Better Future Visuell kommunikasjonsdesign tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
- Dimensjoner og emballasje
- The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
- Stikkord
- Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
- Produksjonsteknologi
- Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
- Designutfordring
- Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
- Forskning
- Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
- Inspirasjon
- Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
- Prosjektvarighet
- The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
- Driftsflyt
- The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
- Patenter
- Copyrights belong to Giant Group, 2023.
- Teammedlemmer
- Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu - Bildekreditering
- Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.
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