Designet Jinlongquan Beer Gaveeske av Jin Zhang er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2023

Jinlongquan Beer Gaveeske

av Jin Zhang

Klient: InBev jinlongquan beer (Hubei) Co., Ltd

Vinner av A' Design Award i Bronse i kategorien Emballasje

18,068

Verifisert prisvinner

Verifiser prisstatus for #144964

Besøk nettsted Se på A' Design Award Pressemelding Prismerke

Farger

Designet

Om Jinlongquan Beer Gaveeske

Denne gaveesken bruker den mest populære kassettspilleren fra 1980-tallet som kreativt utgangspunkt, noe som vekker minner hos mange mennesker, inkludert unge, og skaper god emosjonell interaksjon. Designeren har brukt bølgepapp til designet, som er praktisk, miljøvennlig og kostnadsbesparende. Samtidig har designeren på fiffig vis laget tre runde hull på forsiden av gaveesken, som gjør det mulig å se ulike typer ølprodukter inni, og oppnår dermed et trelagsdelt design som kombinerer emosjon, miljøvern og funksjon.

Anerkjennelsen

Om A' Design Award i Bronse

Jinlongquan Beer Gaveeske er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Jinlongquan Beer Gaveeske forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Jinlongquan Beer Gaveeske tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensjoner og emballasje: Width 370mm x Depth 70mm x Height 310mm
Stikkord: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Produksjonsteknologi: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Designutfordring: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Forskning: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspirasjon: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Prosjektvarighet: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Driftsflyt: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patenter: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer