Designet Portal Beoplay Reklamekampanje av Kutuko Studio er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Platina i konkurransekategorien Film-, video- og animasjonsdesign.
PlatinaFilm· 2023
Portal Beoplay Reklamekampanje
Klient: Kutuko Studio SL
Vinner av A' Design Award i Platina i kategorien Film
Verifisert prisvinner
Verifiser prisstatus for #144874Designet
Om Portal Beoplay Reklamekampanje
Det er en kampanje for å markedsføre Beoplay Portal hodetelefonene. Streamerne delte produksjonen for å få den til å bli viral. Under slagordet Lyd som former din verden, måtte de skape 5 scenarier som henspilte på kategorier i videospillindustrien. I tillegg til å ha stor visuell effekt, ble opplevelsen løftet til en konkurranse i å finne gjemte objekter i hvert bilde. Teamet sto overfor en flerscenario-design der produktet og opplevelsen av å bruke det var i fokus.
Anerkjennelsen
Om A' Design Award i Platina
Portal Beoplay Reklamekampanje er vinner av A' Design Award i Platina, en ekstremt prestisjefylt anerkjennelse som tildeles virkelig eksepsjonelle, elegante og praktfulle design. Platinavinnere er skaperverk av ypperste klasse, vitnesbyrd om grensene for intellektuell kreativitet, og viser designernes uovertrufne profesjonalitet og genialitet. Slike design forventes å være de mest anerkjente verkene som definerer estetikken i en epoke, bidrar til samfunnets velvære og flytter grensene for kunst, vitenskap, design og teknologi. Portal Beoplay Reklamekampanje viser et transcendent nivå av fortreffelighet og gjør uten tvil verden til et bedre sted med sine fordelaktige og verdifulle egenskaper. Portal Beoplay Reklamekampanje er et verk som har vunnet A' Design Award i Platina, og som vekker begjær, inspirerer, begeistrer, gleder og gir stor fryd.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. - Dimensjoner og emballasje
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Stikkord
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
- Produksjonsteknologi
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- Designutfordring
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- Forskning
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- Inspirasjon
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- Prosjektvarighet
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- Driftsflyt
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patenter
- Kutuko Studio SL
- Teammedlemmer
- Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo - Bildekreditering
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
Sponset
Utforsk utover Designers.org
Oppdag produkter, tjenester og muligheter fra våre annonsepartnere.
Mer å utforske
Relaterte design
Utforsk flere prisvinnende design fra samme kategori, valgt etter fortjeneste.
