Heivy Kollagendrikkemballasje av Jessica Yang - WeBranding Global

Designet Heivy Kollagendrikkemballasje av Jessica Yang - WeBranding Global er en høyt verdsatt vinner av den svært prestisjetunge 2023 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2023

Heivy Kollagendrikkemballasje

av Jessica Yang - WeBranding Global

Klient: WeBranding Global

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Heivy Kollagendrikkemballasje

Heivy er en emballasje- og merkeidentitetsdesign for en serie flytende kollagendrikker. Serien består av fem produkter kalt Lullaby, Uplift, Revive, Fortify og Protect. Hver flaske bruker sine egne farger og mønstre for å uttrykke en unik smaksprofil, mens et felles layout holder hele serien samlet. Drikkene presenteres i glassflasker som måler 35 ganger 35 ganger 107 millimeter, laget av fullt resirkulerbart materiale. Målet med designet er å gi merkevaren et klart og konsekvent budskap om helse og vitalitet.

Anerkjennelsen

Om A' Design Award i Bronse

Heivy Kollagendrikkemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Heivy Kollagendrikkemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Heivy Kollagendrikkemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensjoner og emballasje: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Stikkord: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Produksjonsteknologi: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Designutfordring: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Forskning: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspirasjon: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Prosjektvarighet: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Driftsflyt: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Teammedlemmer: Creative Director: Jessica Yang
WBG Creative Team