Meandre Parfymeflaske, Parfymeemballasje av Jiawei Wu

Designet Meandre Parfymeflaske, Parfymeemballasje av Jiawei Wu er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2022

Meandre Parfymeflaske, Parfymeemballasje

av Jiawei Wu

Klient: Jiawei Wu Design

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Farger

Designet

Om Meandre Parfymeflaske, Parfymeemballasje

Meandre er en flaske- og emballasjedesign skapt for et naturlig parfymemerke. Navnet kommer fra et fransk ord som betyr svingene til en elv. Designet har som mål å gi en oppslukende opplevelse av å vandre i en skog. Korken følger formen til en bøyd gren, og flasken er laget av nordamerikansk valnøtt formet gjennom en trebøyingsprosess. Et informasjonskort bærer et fotografi og en beskrivelse av den franske landsbygdskogen som inspirerte duften. Kun naturlige, tredufter er brukt i parfymen.

Anerkjennelsen

Om A' Design Award i Bronse

Meandre Parfymeflaske, Parfymeemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Meandre Parfymeflaske, Parfymeemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Meandre Parfymeflaske, Parfymeemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensjoner og emballasje: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Stikkord: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Produksjonsteknologi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Designutfordring: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Forskning: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspirasjon: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Prosjektvarighet: The project started in 2020 and finished in 2021.
Driftsflyt: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patenter: Jiawei Wu
Teammedlemmer: Jiawei Wu
Bildekreditering: Design:Jiawei Wu
Photo Credits: Sonia Szostak