Designet 87MM Brand Story Bokdesign av Sunghoon Kim er en høyt verdsatt vinner av den svært prestisjetunge 2022 A' Design Award i Sølv i konkurransekategorien Trykt og publisert mediadesign.

SølvTrykk· 2022

87MM Brand Story Bokdesign

av Sunghoon Kim

Klient: 87mm

Vinner av A' Design Award i Sølv i kategorien Trykk

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Designet

Om 87MM Brand Story Bokdesign

87MM er et representativt motebrand i Korea som skaper hverdagskultur gjennom smak og vidd. Siden lanseringen i 2011 har det blitt designet for å fortelle historien om det siste tiåret til det 87MM-elskende publikum gjennom Moment by Moment, We Say No Concept But Good Sense, et merke med 10 års dokumentasjon. Dette vil tjene til å kommunisere tettere med det unge koreanske publikum som liker 87MM og er entusiastiske for det, gjennom historien om de to grunnleggerne samt 87MM-merkevarehistorien.

Anerkjennelsen

Om A' Design Award i Sølv

87MM Brand Story Bokdesign er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. 87MM Brand Story Bokdesign forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. 87MM Brand Story Bokdesign er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensjoner og emballasje: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Stikkord: 87MM, brand book, book, design, editorial, graphic, typography
Produksjonsteknologi: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Designutfordring: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Forskning: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirasjon: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Prosjektvarighet: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Driftsflyt: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Teammedlemmer: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Bildekreditering: 87MM