Designet Flowering Street Veldedighetsmerkevare av Mingjun Jiang er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Bronse i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.
BronseGrafikk· 2021
Flowering Street Veldedighetsmerkevare
Klient: Monka Design
Vinner av A' Design Award i Bronse i kategorien Grafikk
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Om Flowering Street Veldedighetsmerkevare
Flowering Street er en veldedighetsmerkevare skapt for å støtte hjemløse mennesker i London. Merkevaren lar hjemløse selgere tjene en inntekt ved å selge blomster til ordinære markedspriser, i stedet for å være avhengige av donasjoner. Logoformen er inspirert av gateskilt i London, en referanse til begrepet gatevenner som brukes blant mennesker som sover utendørs. Hver blomsterbukett pakkes inn i innsamlede gamle aviser, bindes med naturlig hamptau og gis sammen med et takkekort. Resirkulerbare naturmaterialer holder emballasjekostnadene lave, slik at flere selgere kan få støtte.
Anerkjennelsen
Om A' Design Award i Bronse
Flowering Street Veldedighetsmerkevare er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Flowering Street Veldedighetsmerkevare forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Flowering Street Veldedighetsmerkevare tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- Dimensjoner og emballasje
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- Stikkord
- charity, homeless, London, branding, visual, identity, flower
- Produksjonsteknologi
- Flowers sold by the homeless.
- Designutfordring
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - Forskning
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - Inspirasjon
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- Prosjektvarighet
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- Driftsflyt
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- Patenter
- none
- Teammedlemmer
- Mingjun Jiang
- Bildekreditering
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
Sponset
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