Designet SuNeungDokHae Utdanningsbokserie av Jaehun Kim er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Bronse i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.
BronseGrafikk· 2021
SuNeungDokHae Utdanningsbokserie
av Jaehun Kim
Klient: Visang
Vinner av A' Design Award i Bronse i kategorien Grafikk
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Om SuNeungDokHae Utdanningsbokserie
SuNeungDokHae er en utdanningsbokserie og merkevareidentitet for studier innen leseforståelse. Serien støtter elever som forbereder seg til opptaksprøven til høyere utdanning i Korea (College Scholastic Ability Test). Omslagene benytter et vindusmotiv som viser illustrerte scener knyttet til tekstene som studeres i hvert kapittel. Et fargesystem skiller mellom fagområdene for barne- og ungdomsskolenivå. Inne i bøkene presenterer infografiske oppsett læringsinnholdet i visuell form. Hver bok måler 220 ganger 280 ganger 7 millimeter og har avrundede hjørner av sikkerhetshensyn.
Anerkjennelsen
Om A' Design Award i Bronse
SuNeungDokHae Utdanningsbokserie er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. SuNeungDokHae Utdanningsbokserie forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. SuNeungDokHae Utdanningsbokserie tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- SuNeungDokHae is a professionally crafted learning brand for improving reading comprehension on the CSAT by deeply analyzing the language section. This resource of brand identity stems from its trademark series of illustrations that directly reflect the target learning content. Through a deliberate color system, this series separates the fields of study between elementary and middle school students and utilizes its infographic design to both visually and cognitively elucidate learning content.
- Dimensjoner og emballasje
- After consideration of the physical characteristics of its teenage readers, SuNeungDokHae is sized with dimensions of 220mm * 280mm * 7mm for easy transportation, and the corners are rounded for safety. To create positive aesthetics, Visang used spot coloring printing and an iridescent finish both based on the overall brand color system.
- Stikkord
- Reading Comprehension, korean, CSAT, student
- Produksjonsteknologi
- Visang designed the cover of the work to stimulate the learners imagination through illustrations that enable the students to infer the learning topics in advance. Additionally, the interior composition features an infographic design that allows for content to be understood visually and cognitively, instead of only being passively read. In this way, the SuNeungDokHae brand differentiates itself from its peers.
- Designutfordring
- The greatest challenge was designing exceptional academic material that empowers learners to enjoy self-directed study without fear. To that end, various design methods were employed so that students would be able to read the CSAT learning content without burden. The infographics help students grasp the learning goals at a glance, present familiar characters, and apply warm and gentle colors to the content so that students can pursue the learning process without any pressure.
- Forskning
- Visang prioritized vocabulary and reading comprehension as foundational study skills without which multi-disciplinary learning ability would be compromised. The SuNeungDokHae Project aims to aid students in efficiently learning high-level reading content. Visang utilizes infographics to explain challenging content so that students can better visualize their studies. This has resulted in the successful launch of the brand, allowing it to support self-directed learning of CSAT reading content.
- Inspirasjon
- Essential value of the brand is its dedication to the process of finding joy in learning. Visang visualizes this process through the motif of a window. The world seen through the window depicts the essential stories contained within each book. The material in each chapter is related to the background images viewed through the window. In this way, the lessons can be engagingly studied, and the image of a brand identity that embraces the joy of learning is consistently applied throughout the work.
- Prosjektvarighet
- The SuNeungDokHae Project was conducted in Seoul, South Korea. The brand for improving reading comprehension on the College Scholastic Ability Test by deeply analyzing the language section was developed from June to December 2020.
- Driftsflyt
- SuNeungDokHae is a reading comprehension learning brand developed for self directed study. Through gorgeous illustrations and an infographic design that can stir the learner’s emotional connection to the literary works, the series aims to reduce the weight of advanced level learning and to promote the perseverance needed for self motivated study.
- Teammedlemmer
- Creative Director : Ryeoeun Jung
Designer : Sehee Lim
Designer : Jiin Yu
Designer : Sujung Jang
Designer : Young Hyun Kim
Designer : Youn Seok Choi
Designer : Ji Sun Park - Bildekreditering
- VISANG
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