Green Boat Song Emballasje av Evan Chen and Ziming Guo

Designet Green Boat Song Emballasje av Evan Chen and Ziming Guo er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2021

Green Boat Song Emballasje

av Evan Chen and Ziming Guo

Klient: Lascaux Design Institute Inc.

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Designet

Om Green Boat Song Emballasje

Emballasjen er for et landbruksprodukt. Den bruker Klein-blått i et stort område for å skape en profesjonell atmosfære, reflektere produktets kvalitet og fremheve merkevarens økologiske karakter. Hovedmotivet består av utsøkte tresnitt som skildrer frittgående høner og deres oppvekstmiljø. Omkringliggende ranker og blomster gir en følelse av natur og renhet. Oppsettet av produktinformasjon beriker bildeinnholdet, samtidig som det også gir nok pusterom.

Anerkjennelsen

Om A' Design Award i Sølv

Green Boat Song Emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Green Boat Song Emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Green Boat Song Emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Dimensjoner og emballasje: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Stikkord: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Produksjonsteknologi: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Designutfordring: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Forskning: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inspirasjon: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Prosjektvarighet: The project started with Suzhou in November 2020.
Driftsflyt: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Teammedlemmer: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang