Ecological Journey Gaveeske av Pufine Advertising Ltd. Co.

Designet Ecological Journey Gaveeske av Pufine Advertising Ltd. Co. er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2021

Ecological Journey Gaveeske

av Pufine Advertising Ltd. Co.

Klient: Wuhan Little Bee Food Co., Ltd.

Vinner av A' Design Award i Sølv i kategorien Emballasje

28,020

Verifisert prisvinner

Verifiser prisstatus for #111804

Se på A' Design Award Pressemelding Prismerke

Farger

Designet

Om Ecological Journey Gaveeske

Ecological Journey er en gaveeske for lokalt produsert honning og te. Designet viser naturscener malt med grove trepensler, inkludert lokale dyr og severdigheter. Hver side av esken bærer et komplett bilde, slik at eskene kan betraktes alene eller kombineres til større motiver. Lokkene er laget av gress- og trepapir med en lett ru tekstur, kroppen er laget av gyllent teppepapir, og eskene er bundet med papirsnor. Et kort er inkludert, med et bilde på forsiden og et linjeraster på baksiden for fri tegning.

Anerkjennelsen

Om A' Design Award i Sølv

Ecological Journey Gaveeske er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Ecological Journey Gaveeske forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Ecological Journey Gaveeske er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimensjoner og emballasje: Length:240mm, width:80mm, height:140mm
Stikkord: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Produksjonsteknologi: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Designutfordring: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Forskning: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspirasjon: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Prosjektvarighet: The project began in September 2019 and will be completed in December 2019
Driftsflyt: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Teammedlemmer: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli