Designet Cera Una Volta Vinetikett av Giovanni Murgia er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Gull i konkurransekategorien Emballasjedesign.
GullEmballasje· 2021
Cera Una Volta Vinetikett
Klient: Cantine Chessa
Vinner av A' Design Award i Gull i kategorien Emballasje
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Verifiser prisstatus for #108149Designet
Om Cera Una Volta Vinetikett
Cera Una Volta (Det var en gang) er ikke bare en vin, men også et sprang tilbake i tid. Den ble født fra drømmen om å skape en liten ønologisk perle ved å ta vare på lærdommene fra forfedre og vinfremstillingsteknikker fra fortiden. Idéen bak det kreative konseptet forteller, i eventyrets enkle hyperbel som er godt representert gjennom illustrasjonen på etiketten, historien om fødselen til denne vinen og om den som produserte den. Stilen er bevisst eventyraktig for å gi et magisk preg til en vin som skiller seg sterkt fra den klassiske Vermentino-stilen.
Anerkjennelsen
Om A' Design Award i Gull
Cera Una Volta Vinetikett er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Cera Una Volta Vinetikett forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Cera Una Volta Vinetikett skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- Dimensjoner og emballasje
- Label: 13,5x8,8 cm
Box: 32x27x10 cm - Stikkord
- wine, packaging, illustration, label design
- Produksjonsteknologi
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening. - Designutfordring
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine. - Forskning
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- Inspirasjon
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- Prosjektvarighet
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- Driftsflyt
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- Teammedlemmer
- Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering - Bildekreditering
- 3D Render: Bruno Haver
Photography: Giovanni Murgia
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