Fairy Fox Hudpleie av Antonia Skaraki - A.S. Advertising

Designet Fairy Fox Hudpleie av Antonia Skaraki - A.S. Advertising er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.

SølvEmballasje· 2021

Fairy Fox Hudpleie

av Antonia Skaraki - A.S. Advertising

Klient: Fairy Fox

Vinner av A' Design Award i Sølv i kategorien Emballasje

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Designet

Om Fairy Fox Hudpleie

Velkommen til en eventyrlig reise mot naturfølelsen. Kjenn mystikken som omgir disse hudpleieproduktene. Designet viser til båndet mellom Moder Natur og hennes barn, mens materialer av høy kvalitet gir en taktil følelse og et varig inntrykk. Konkurrentkartlegging og trendanalyse førte til oppdagelsen av mulighetrom som stemte overens med kundens visjon og strategi, og resulterte i moderne, minimalistisk og varm emballasje.

Anerkjennelsen

Om A' Design Award i Sølv

Fairy Fox Hudpleie er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Fairy Fox Hudpleie forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fairy Fox Hudpleie er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensjoner og emballasje: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Stikkord: baby, care, child, cream, fairy, fox, product, health, skincare
Produksjonsteknologi: Environmentally friendly. Plastic containers with PVC labels.
Designutfordring: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Forskning: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspirasjon: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Prosjektvarighet: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Driftsflyt: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Teammedlemmer: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Bildekreditering: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017