Designet Cut and Paste Merkevarebygging av Lisa Winstanley er en høyt verdsatt vinner av den svært prestisjetunge 2021 A' Design Award i Gull i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.
GullGrafikk· 2021
Cut and Paste Merkevarebygging
Klient: Lisa Winstanley
Vinner av A' Design Award i Gull i kategorien Grafikk
Verifisert prisvinner
Verifiser prisstatus for #103530Designet
Om Cut and Paste Merkevarebygging
Dette prosjektverktøyet, Klipp og lim: Forebygging av visuelt plagiat, tar opp et tema som kan påvirke alle i designbransjen, og likevel er visuelt plagiat et tema som sjelden diskuteres. Dette kan skyldes tvetydigheten mellom å bruke et bilde som referanse og å kopiere fra det. Derfor foreslår dette prosjektet å skape bevissthet om gråsonene rundt visuelt plagiat og sette dette i sentrum for diskusjoner rundt kreativitet.
Anerkjennelsen
Om A' Design Award i Gull
Cut and Paste Merkevarebygging er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Cut and Paste Merkevarebygging forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Cut and Paste Merkevarebygging skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Dimensjoner og emballasje
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Stikkord
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- Produksjonsteknologi
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Designutfordring
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Forskning
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Inspirasjon
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Prosjektvarighet
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Driftsflyt
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Patenter
- Copyrights belong to Lisa Winstanley, 2020
- Teammedlemmer
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - Bildekreditering
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
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