World Cyber Games 2019 Xi'an Ilhuitl Esports ītēchcopa Kenneth Nienhuser

Tlanāhuatīlli World Cyber Games 2019 Xi'an Ilhuitl Esports ītēchcopa Kenneth Nienhuser cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Cozticteocuitlatl īpan Ilhuitl ihuan Mochihualiztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlIlhuitl· 2020

World Cyber Games 2019 Xi'an Ilhuitl Esports

īpal Kenneth Nienhuser

Tlanāhuatīlli: Eidetic Marketing

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Ilhuitl Tlamantli

104,601

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #93904

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa World Cyber Games 2019 Xi'an Ilhuitl Esports

World Cyber Games 2019 Xi'an ce ilhuitl esports tlen omochiuh nahui tonalli ipan ce hueyi calli campa motenextilia tlamantli, ipan altepetl Xi'an, China. Inin nechicoliztli oquitzacui 30,000 metros cuadrados ihuan oquinnechico 504 tlacamichtiani tlen ohualehque 33 tlalnantin. In tlachihchihualiztli motlalia ipan icubo ixiptla tlen inezca in nechicoliztli. In icecpayo, itenco ihuan iixco in cubo omotequitilti ipan in escenario, ipan in tlanextilnezcayotl ihuan ipan in tlanamacaliztli. Ce cubo tlen momalacachotoc ipan ce itenco omochihchiuh quen ce hueyi tlanextiloni LED ipan in tlahco plaza. In ohtli, in escenarios ihuan in caltin omotlalique inic quinyacanazque in tlachixque campa yazque. In tequitl oquipix ce tlatzotzonaliztli tlahtlaniliztli, ce tlapohualiztli ilhuitl, ce cuicailhuitl ihuan ce cosplay nechicoliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

World Cyber Games 2019 Xi'an Ilhuitl Esports ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in World Cyber Games 2019 Xi'an Ilhuitl Esports quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. World Cyber Games 2019 Xi'an Ilhuitl Esports quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Huēyiliztli īhuān Tlacualtepēhualli: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Tōcāitl: game, eSports, WCG, World cyber games, festival
Tlachīhualiztli Māchiyōtl: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Tlanāhuatīlli Nētēcahuilīztli: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Tlatēmōliztli: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Tēyōllālīliztli: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Tēquitl Cāhuitl: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Tēquitl Ōhuitl: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Calpolli Tlācah: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung