Lidu Sorghum Baijiu Tlapiyalxoktli Tlein Octli ītēchcopa Wen Liu and Bo Zheng

Tlanāhuatīlli Lidu Sorghum Baijiu Tlapiyalxoktli Tlein Octli ītēchcopa Wen Liu and Bo Zheng cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2020

Lidu Sorghum Baijiu Tlapiyalxoktli Tlein Octli

īpal Wen Liu and Bo Zheng

Tlanāhuatīlli: Shenzhen Oracle Creative Design Co., Ltd

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

18,031

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #89771

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Lidu Sorghum Baijiu Tlapiyalxoktli Tlein Octli

Lidu Sorghum Baijiu in tlapiyalxoktli tlein ītlachīhualiz īpan Chīna octli tlein sorgo. In xoktli mochīhua ika tehuilotl xoxoktik chīchīnalli, īhuan in xoktli ītocatlacuiloliz īhuan in ītech quechtli tlacuiloliz quimopohuiliā āmatl huēhuetzitica tlein cencah huelītoc. In ītzontecon motlālīlia teposcopalli īhuan pelozcopalli, in tepitzin quenin ītetlacōncāyo mochīhua ika āmatl huēhuetzitica capitzactli ika māchiyotl teōcuitlaeztic īhuan capitzactli. In tlapiyalxoktli quipiya 70 mm ītechīuh, 70 mm īpatlāhuac īhuan 260 mm īnacastlān. In tlachīhualiztli motlālia īpan achto xoktli neztica īhuan quinemilia yancuīc āmoxcopalli tlachīhualiztli, āmo cencah tlanechicoltin. In pitzāhuac tlanechicoltin motequihuia ic āmo miec tlaīlliōtl mochīhua īhuan cualli monequi īnpampa telpōpōchtin tlacamēh telpiqueh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Lidu Sorghum Baijiu Tlapiyalxoktli Tlein Octli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Lidu Sorghum Baijiu Tlapiyalxoktli Tlein Octli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Lidu Sorghum Baijiu Tlapiyalxoktli Tlein Octli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Huēyiliztli īhuān Tlacualtepēhualli: The packaging size is 70mm in length, 70mm in width and 260mm.
Tōcāitl: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Tlachīhualiztli Māchiyōtl: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Tlanāhuatīlli Nētēcahuilīztli: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Tlatēmōliztli: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Tēyōllālīliztli: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Tēquitl Cāhuitl: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Tēquitl Ōhuitl: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Calpolli Tlācah: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Īxiptla Tlanēxtīlli: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018