Xicpanahuī campa tlahtōlli
Light - Discovering Umbria Machiyotlamoxtli ītēchcopa Paul Robb

Tlanāhuatīlli Light - Discovering Umbria Machiyotlamoxtli ītēchcopa Paul Robb cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.


BronseTepoztlacuilolli· 2020

Light - Discovering Umbria Machiyotlamoxtli

īpal Paul Robb

Tlanāhuatīlli: Salt & Pepper

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tepoztlacuilolli Tlamantli

25,038

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #88176

Tlapalli

Tlanēxtilistli

Ītechcopa Light - Discovering Umbria Machiyotlamoxtli

Ipan 2016 xihuitl, ce chicahuac tlalolini oquitzatzaquiliaya Umbria, Italia, ihuan monequiyaya ce yancuic tlahtolcaquiliztli. Inin amoxtli quitlahtoa in nenemiztli, quinextia in toltecayotl huan tlazohtiliztli in altepeyotl amo machiyahqueh. Nochi amoxtlapohualli mochichiuhqueh inic netlatolnemiliztli quitlahtoznequi. Mahciuhqui huel ixiptlanenenemi ipan tonatiuh huan toltecayotl amo ittoah, in tlahcuilolamatl ipan amoxtli omochichiuh inic nepantlaz ica in ixiptlahtolli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Light - Discovering Umbria Machiyotlamoxtli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Light - Discovering Umbria Machiyotlamoxtli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Light - Discovering Umbria Machiyotlamoxtli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Huēyiliztli īhuān Tlacualtepēhualli
Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tōcāitl
Type/Font Design, Identity design, Catalog, Photography, Typography
Tlachīhualiztli Māchiyōtl
Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Tlanāhuatīlli Nētēcahuilīztli
Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Tlatēmōliztli
All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Tēyōllālīliztli
The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Tēquitl Cāhuitl
Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Tēquitl Ōhuitl
The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Calpolli Tlācah
Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Īxiptla Tlanēxtīlli
Photography copyright, Paul Robb & Marco Giugliarelli

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