Pastry Gift Box Temaquilizxicalli ītēchcopa Fudesign - Kazuo Fukushima

Tlanāhuatīlli Pastry Gift Box Temaquilizxicalli ītēchcopa Fudesign - Kazuo Fukushima cē cencā mahuizzō tēmacēhualōni īpan huēyi 2019 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2019

Pastry Gift Box Temaquilizxicalli

īpal Fudesign - Kazuo Fukushima

Tlanāhuatīlli: Shanghai Yuyuan（group）co. Ltd

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

29,895

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #77858

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Pastry Gift Box Temaquilizxicalli

Tlahtoani Qiao ce tlaxcalchihuacatocayotl Yu Yuan ipan ca. In tocayotl quinequi moyahuaz ihuan mochihuaz cualli tlatolli ipan in cualli itachcayan ihuan Shanghai altepetl. In yollochicahualiztli inic chihualli huitz in huehcauh calchihualiztli Shanghai, quittitia in celic toltecayotl. In yollohtic chihualiztli coyoni in cualli tlamanelhuayotl in calchihualiztli, hueliz ce machiyotl huehcauh Shanghai ixcahuiliztli, nepapan tlaliloc ica yancuic ixcahuiliztli. Quichihua in temaquilizxicalli pactica in nenonotzani ma quincohuazqueh quemeh nican cualneci.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Pastry Gift Box Temaquilizxicalli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Pastry Gift Box Temaquilizxicalli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pastry Gift Box Temaquilizxicalli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Huēyiliztli īhuān Tlacualtepēhualli: Width 250 mm x Depth 250 mm x Height 32 mm
Tōcāitl: Food, Package, Logo, Old Shanghai,
Tlachīhualiztli Māchiyōtl: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Tlanāhuatīlli Nētēcahuilīztli: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Tlatēmōliztli: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Tēyōllālīliztli: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Tēquitl Cāhuitl: The project started in November 2018 in Shanghai and finished in January 2019.
Tēquitl Ōhuitl: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Calpolli Tlācah: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing