The Sands Wine Labels Vino Īāmauh ītēchcopa Giovanni Murgia

Tlanāhuatīlli The Sands Wine Labels Vino Īāmauh ītēchcopa Giovanni Murgia cē cencā mahuizzō tēmacēhualōni īpan huēyi 2018 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2018

The Sands Wine Labels Vino Īāmauh

īpal Giovanni Murgia

Tlanāhuatīlli: Cantina Li Duni

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

19,745

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #67776

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa The Sands Wine Labels Vino Īāmauh

Inīn āmauh innēnequiliz ītech, ōmochīuh tlachiyaliztli īpan tlahcuilolnemachtli, zāzōlli īhuān tlahcuilōltēcpantli, huelītih quinnextīz in caltequitl tlaīxmatcāyōtl, huēhuetiliztli īhuān tlālticpac oncān tlacatih inīn vino. In nēnequiliz pēhua īca in vino īxnēci: in xalli. Nelli, xocomecatl moquetzah īpan huēyātl īxal, zan achitzinca ātentli. Inīn nēnequiliz mochīhua īca patlāhuac tlahcuiloliztēcpantli quinnāmictia tlahcuilōlli īpan xalli in Zen caltepēxīhuītl. Ēyi āmauh centetl quichīhuah tlahcuilōlli quinextia in vinocal īnēlēhuayōca.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

The Sands Wine Labels Vino Īāmauh ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in The Sands Wine Labels Vino Īāmauh ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. The Sands Wine Labels Vino Īāmauh quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Huēyiliztli īhuān Tlacualtepēhualli: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tōcāitl: wine, label, packaging, wine label design
Tlachīhualiztli Māchiyōtl: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Tlanāhuatīlli Nētēcahuilīztli: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Tlatēmōliztli: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Tēyōllālīliztli: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Tēquitl Cāhuitl: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Tēquitl Ōhuitl: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patentēmeh: No copyrights on this project
Calpolli Tlācah: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Īxiptla Tlanēxtīlli: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver