Xicpanahuī campa tlahtōlli
Waima Year of The Horse Cerveza Itlaquimiloliz ītēchcopa Meituan Brand Design

Tlanāhuatīlli Waima Year of The Horse Cerveza Itlaquimiloliz ītēchcopa Meituan Brand Design cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


BronseTlaquimilolli· 2026

Waima Year of The Horse Cerveza Itlaquimiloliz

īpal Meituan Brand Design

Tlanāhuatīlli: Meituan Waima

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

5,897

Tlapalli

Tlanēxtilistli

Ītechcopa Waima Year of The Horse Cerveza Itlaquimiloliz

Waima Year of The Horse ce cerveza itlaquimiloliz tlen zan quezqui omochiuh, omoyocox ipampa in Yancuic Xihuitl Chinantlacatl itech Cahuayo. In tehuilotl contontli quicahua in yuh mochipa mimiltic cerveza tlachiyaliztli ihuan quicui ce cualnezqui tlachiyaliztli, ica ce yahualtic tlahconepantla tlen mocecuiltontia ihuicpa in iquech ihuan in itzintlan. Motta cahuayomeh patlanih ica moçohua in inmahtlapal, tlecoh ahco, monechicohqueh ica chichiltic tlaxochtli mopilohua tlen quinextia in cualli tlanequiliztli ipampa in xihuitl hualaz. Ce tlaixpetlahualiztli motlatih ica tletl, tlen quiyahualoa 360 grados, quitzacua in coltic ixco ihuan quinmaca in tlahcuilolmeh ce miec tlapechtli yexcan tlachiyaliztli ihuan ce huel pepetlaquiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Waima Year of The Horse Cerveza Itlaquimiloliz ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Waima Year of The Horse Cerveza Itlaquimiloliz ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Waima Year of The Horse Cerveza Itlaquimiloliz quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Huēyiliztli īhuān Tlacualtepēhualli
height 298.5mm
diameter 86.9mm
Tōcāitl
Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Tlachīhualiztli Māchiyōtl
Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Tlanāhuatīlli Nētēcahuilīztli
The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Tlatēmōliztli
As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Tēyōllālīliztli
2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Tēquitl Cāhuitl
The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Tēquitl Ōhuitl
Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Calpolli Tlācah
Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong

Tlacōhualli

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Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

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