Xicpanahuī campa tlahtōlli
Kokorozashi Mirror Tlanextilizmachiyotl in Tlacahuepancalli Ixiptlayotl ītēchcopa Unou Jikenn, Inc.

Tlanāhuatīlli Kokorozashi Mirror Tlanextilizmachiyotl in Tlacahuepancalli Ixiptlayotl ītēchcopa Unou Jikenn, Inc. cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Bronse īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.


BronseTlanextiliztenoyotl· 2026

Kokorozashi Mirror Tlanextilizmachiyotl in Tlacahuepancalli Ixiptlayotl

īpal Unou Jikenn, Inc.

Tlanāhuatīlli: Mitsui & Co., Ltd.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

15,938

Tlapalli

Tlanēxtilistli

Ītechcopa Kokorozashi Mirror Tlanextilizmachiyotl in Tlacahuepancalli Ixiptlayotl

Kokorozashi Mirror ce tlanextilizmachiyotl in ixiptlayotl tlacahuepancalli tlen omochihchiuh ipampa Mitsui & Co., Ltd. Inin machiyotl motlalia ipan ce ohtli tlen calaquiliztli teposcalli tlen quinamiqui in hueyi caltlacatequitiliztli. Ixcopinaltin in tequitqueh ihuan in tlachializtli tequipan quinnextiah mahtlactli tlamantli tequinemiliztli. Tlahcuilolli ica maitl tlen motlalia ipan in ixcopinaltin quinextia in tlanequiliz ihuan in yollohtlamachiliz ce ce tlamantli tequinemiliztli. Ce tezcatl icac itlamian in ohtli ihuan quihuica in tlahtolli in machiyotl It all begins with Kokorozashi. In tlachixqueh quittah inixiptla itech in tezcatl inhuan in tlahtolli, ihuan inin quinyolehua ma moyolnonotzacan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Kokorozashi Mirror Tlanextilizmachiyotl in Tlacahuepancalli Ixiptlayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Kokorozashi Mirror Tlanextilizmachiyotl in Tlacahuepancalli Ixiptlayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Kokorozashi Mirror Tlanextilizmachiyotl in Tlacahuepancalli Ixiptlayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Huēyiliztli īhuān Tlacualtepēhualli
Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Tōcāitl
OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Tlachīhualiztli Māchiyōtl
This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Tlanāhuatīlli Nētēcahuilīztli
The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Tlatēmōliztli
To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Tēyōllālīliztli
As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Tēquitl Cāhuitl
Published: August 28, 2025 to Present in Tokyo, Japan.
Tēquitl Ōhuitl
The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Calpolli Tlācah
Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Īxiptla Tlanēxtīlli
Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.

Tlacōhualli

Xictlahtlachia Achi Huēca Designers.org

Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli