Tlanāhuatīlli Heritage Wrap Beverage Packaging Primary Function: Tlaoltlapacholiztli tlen Atlaltzin ītēchcopa Kazuo Fukushima and Aya Tanaka cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.
IztacteocuitlatlTlaquimilolli· 2026
Heritage Wrap Beverage Packaging Primary Function: Tlaoltlapacholiztli tlen Atlaltzin
īpal Kazuo Fukushima and Aya Tanaka
Tlanāhuatīlli: Meiji China Investment Co.,Ltd.
Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #179695Tlanēxtilistli
Ītechcopa Heritage Wrap Beverage Packaging Primary Function: Tlaoltlapacholiztli tlen Atlaltzin
Book Text: Inin tlaoltlapacholiztli tlen atlaltzin yancuican quitlalia se cualli black tea latte ipan se yancuic tlamachtlahtolli. In tlazohcayotl tlachihualli motlalia ipan se mantli yolloltic tlen quichihua ma motta nochi camecan ihuan quichihua se cualli tlachializtli. Se tlanepantla tlamachtlahcuilolli quichihua ma cualli motta ihuan ma cualli moyacanaltia, quinepanoa in cualnezcayotl ihuan in cualli mottaliztli. Inin tlachihualli quitemaca se cualli ihuan amo ohui tlachializtli, quichihua ma cualli mottaltia ipan tlanamacoyan ihuan ma cualli motta nochi camecan tlen tlanamacoyan.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl
Heritage Wrap Beverage Packaging Primary Function: Tlaoltlapacholiztli tlen Atlaltzin ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Heritage Wrap Beverage Packaging Primary Function: Tlaoltlapacholiztli tlen Atlaltzin ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Heritage Wrap Beverage Packaging Primary Function: Tlaoltlapacholiztli tlen Atlaltzin quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- Huēyiliztli īhuān Tlacualtepēhualli
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards. - Tōcāitl
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
- Tlachīhualiztli Māchiyōtl
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- Tlanāhuatīlli Nētēcahuilīztli
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- Tlatēmōliztli
- Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design. - Tēyōllālīliztli
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- Tēquitl Cāhuitl
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- Tēquitl Ōhuitl
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- Calpolli Tlācah
- Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
- Īxiptla Tlanēxtīlli
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
Ōc Cequi Tiquitta
Tlanēxtīliztli Tlanāhuatīlli
Xiquitta ōc cequi tlanēxtīliztli tēixīmachōtīlli īpan inīn tlahtlamanilistli, tlapepenalli ītechcopa īnqualli.
