Serasa Digital Tepozcamatl Nehnemi Tequipanoliztli ītēchcopa Rodolpho Henrique

Tlanāhuatīlli Serasa Digital Tepozcamatl Nehnemi Tequipanoliztli ītēchcopa Rodolpho Henrique cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Tepoztli īpan Oliniatepoztli, Tlahtolchihualli ihuan Tepoztlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliOliniatepoztli· 2025

Serasa Digital Tepozcamatl Nehnemi Tequipanoliztli

īpal Rodolpho Henrique

Tlanāhuatīlli: Serasa

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Oliniatepoztli Tlamantli

17,060

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #169575

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Serasa Digital Tepozcamatl Nehnemi Tequipanoliztli

Serasa ce netlanehuiliztlamatilcacalco tlein quincentilia huan quiihcuiloa netlanehuiliztlamatiliztli para achi miequintin chicuacempohuali xiquipilli tlacameh. Inin tequitl quitemoaya yancuic quichihuaz in ye onca pochtecah-inpochtecah intlachialoyan ica chicahuac netlaliztli ipan tequitinimeh inmonequiliz. Itech tequitl, in tequiuh catca tepitoniz tepalehuiliztlahtlaniliztli auh miequichihuaz patlalizpohualiztli. In hueyi ahahuiliztli catca yancuic quitemoz pochtecah-inpochtecah intlachialoyan ica tequitini intlachiyaliztlaliliztli ce tequipohualiz campa tlaneltoquiliztli ipan netlanehuiliztlatequitl ayamo miec mochihtiuh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Serasa Digital Tepozcamatl Nehnemi Tequipanoliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Serasa Digital Tepozcamatl Nehnemi Tequipanoliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Serasa Digital Tepozcamatl Nehnemi Tequipanoliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Huēyiliztli īhuān Tlacualtepēhualli: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Tōcāitl: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Tlachīhualiztli Māchiyōtl: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Tlanāhuatīlli Nētēcahuilīztli: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Tlatēmōliztli: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Tēyōllālīliztli: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Tēquitl Cāhuitl: The projects started in January 2023 and finished in December 2023
Tēquitl Ōhuitl: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Calpolli Tlācah: Rodolpho Henrique
Īxiptla Tlanēxtīlli: Rodolpho Henrique