Potamya Tlaquimiloliztli Itlachihualis ītēchcopa Ebru Sile Goksel and Ipek Eris Ugurlu

Tlanāhuatīlli Potamya Tlaquimiloliztli Itlachihualis ītēchcopa Ebru Sile Goksel and Ipek Eris Ugurlu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Bronse īpan Cemicac Tlachihualli, Tequitl ihuan Xoxouhqui Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseCemicac Tlachihualli· 2025

Potamya Tlaquimiloliztli Itlachihualis

īpal Ebru Sile Goksel and Ipek Eris Ugurlu

Tlanāhuatīlli: Studio Born

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Cemicac Tlachihualli Tlamantli

34,122

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #168467

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Potamya Tlaquimiloliztli Itlachihualis

Potamya mopehpena ipan huehueh Mesopotamia itlamanitiliscayotl, canin toctli opehuac, ihuan axcan quinamictia yancuiliztli ihuan chicahualizpamitl. Iuhqui ce cualli, tlalticpac tonacayotl, quitlalia cempohualli ipan cempohualli cualli etlpastas: ahmo tlaolicahuiliztli quipia, ahmo yolcayotl, chicahuacah. Quipia ce yancuic tlapohualiztli: in cuexancotl mochihua ce tlapohualtecomatl occeppa mochihuaz. Potamya mocentlalia huehuetiliztli ihuan yancuiliztli, quichihua tlaquimiloliztli cualli, occeppa mochihuaz, ihuan tlapolihuiliztli quipahti.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Potamya Tlaquimiloliztli Itlachihualis ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Potamya Tlaquimiloliztli Itlachihualis ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Potamya Tlaquimiloliztli Itlachihualis quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Huēyiliztli īhuān Tlacualtepēhualli: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Tōcāitl: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Tlachīhualiztli Māchiyōtl: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Tlatēmōliztli: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Tēyōllālīliztli: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Tēquitl Cāhuitl: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Tēquitl Ōhuitl: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Calpolli Tlācah: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Īxiptla Tlanēxtīlli: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin