Xicpanahuī campa tlahtōlli
Pass Train Tlanequiliztli Tlamamaltzacuilli ītēchcopa Jiwon Jung

Tlanāhuatīlli Pass Train Tlanequiliztli Tlamamaltzacuilli ītēchcopa Jiwon Jung cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


TepoztliTlaquimilolli· 2025

Pass Train Tlanequiliztli Tlamamaltzacuilli

īpal Jiwon Jung

Tlanāhuatīlli: Hongik University

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

12,037

Tlapalli

Tlanēxtilistli

Ītechcopa Pass Train Tlanequiliztli Tlamamaltzacuilli

Tepozcoatl Pano in ce tlatzacuiltlachihualli tepozcoatl ipan mochiuhqui, chicahualiztli ihuan ixpannenemi quinextia. In Tepozcoatl Yaohuehue Tzacuilli (Machiotlatzacuilli) ce tlachapahualli poctlacalli quipia, chicahualiztli ihuan tlanequiliztli quinextia. In Tepantzinco Caltzacuilli tepozcoatl machiotl quipitza, cuicatl ihuan mocepancaliztli quitlalia. In Tlamiliztli Tzacuilli, tliltic, tlamih ohtli ihuan pamitiliztli quinextia. Ome Tlapanco Machiotzacuilli mochicahua yuhqui hueyi caltzacuilli tlanextilli motetlazotilia. Mochi inin tlatzacuilli ce tlahtolmamalli chihchihua, ohtlatocaliztli ihuan tlanextilli mocencahua.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Pass Train Tlanequiliztli Tlamamaltzacuilli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Pass Train Tlanequiliztli Tlamamaltzacuilli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Pass Train Tlanequiliztli Tlamamaltzacuilli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Huēyiliztli īhuān Tlacualtepēhualli
Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tōcāitl
Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Tlachīhualiztli Māchiyōtl
The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Tlanāhuatīlli Nētēcahuilīztli
The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Tlatēmōliztli
This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Tēyōllālīliztli
In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Tēquitl Cāhuitl
The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Tēquitl Ōhuitl
The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patentēmeh
This work is all original images not copyrighted.
Calpolli Tlācah
Design Director : Jiwon Jung
Īxiptla Tlanēxtīlli
This work is all original images not copyrighted.

Tlacōhualli

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