Stickman Tocaitl Tlayecantli: Nescayotl Tlanamacaloni ītēchcopa Yitian Zeng

Tlanāhuatīlli Stickman Tocaitl Tlayecantli: Nescayotl Tlanamacaloni ītēchcopa Yitian Zeng cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2025

Stickman Tocaitl Tlayecantli: Nescayotl Tlanamacaloni

īpal Yitian Zeng

Tlanāhuatīlli: Stickman

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

10,907

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #164180

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Stickman Tocaitl Tlayecantli: Nescayotl Tlanamacaloni

Tlahcuilolli: Stickman ye se nescayotl tlanamacaloni tlachihchiuhtli para se calli campa monamaca "bubble tea" ompa Kansas City. In nescayotl motzintlalia itech se yolqui nescayotl tepal, huelicayotl, tlen quinextia ome tlamantli tlen mochihua ipan calli, in bubble tea ihuan tlanquechpapalotl. In amoxpehualli mochiuh ica tlaixmachyotl tepoztlacuiloli ihuan vector-tlacuiloli, ic huelis mopatlaz tlen huey ihuan amo polihuiz in yeccantli. Stickman monextia ipan banners, se tlahuilli tlamachiotl, aprones, tlaquentli tlen tzacua tlacoyocpan, xicalli, paxatl ihuan xochicualtecomatl tlen tlamamaloa, ica tepoztli, tlaquentli ihuan polipropileno. In neltoquiliztli ye ma quipia se yolic ihuan cepan tlanextiliztli para nochtin tlacah, cequi huehueyi ihuan cequi cocone.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Stickman Tocaitl Tlayecantli: Nescayotl Tlanamacaloni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Stickman Tocaitl Tlayecantli: Nescayotl Tlanamacaloni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Stickman Tocaitl Tlayecantli: Nescayotl Tlanamacaloni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Huēyiliztli īhuān Tlacualtepēhualli: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tōcāitl: branding, shop, packaging design, illustration
Tlachīhualiztli Māchiyōtl: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Tlatēmōliztli: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Tēyōllālīliztli: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Tēquitl Cāhuitl: The project was done within 8 months and was launched officially in May 2024.
Tēquitl Ōhuitl: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Īxiptla Tlanēxtīlli: Image: Yitian Zeng, 2024.