Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint ītēchcopa ShinyBay Design

Tlanāhuatīlli Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint ītēchcopa ShinyBay Design cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2024

Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint

īpal ShinyBay Design

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

14,851

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #160786

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint

In tequitini tlapictin omoyahualohqueh ipan in tlalnamiquiliztli in ce cepayahuitl in patlani, in quiteittitia in tlein in tlanamacaliztli quitlamia in nemilizcocoliztli. Omotlahtlanih ma mocahua in tlamachtilli ixmachoni iuhqui in EXTRA itocaxapo ihuan in swoosh, ic in tequitini tlapictin oquimochiuhqueh in swoosh ma mocuepa ce cepayauh-ohtli inic moyahuaz ce tlamantli campa in tlapictli teyolquixtiani huel paquiz, in quinanquilia in tlahtoltentli. Mottani in xochicualli oquichiuh occentlamantli amo zan ce ahuiyaliztli machtiloni, ye ce yolihqui cepayauh-tlecahuaztli, in oquitzonquixti in tlapohualiztli. Monequi in cahuitl in quihuelmati in mint quihualhuica ce cepayauh-yauhliztli ipan in camac ihuan ipan in tlanamacanih intlalnamiquiliz.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Extra Melty Upgrade Itlapacholiztli: Itlapacholiz in Mint quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Tōcāitl: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Tlanāhuatīlli Nētēcahuilīztli: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Tēyōllālīliztli: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Tēquitl Cāhuitl: 6 months in Shanghai,China
Īxiptla Tlanēxtīlli: ShinyBay Design

Xicpōhua Āmatl Tēmachiyōtīliztli

Tlacōhualli