Chilled Milk Amatontli ītēchcopa Kazuo Fukushima and Haruka Takeuchi

Tlanāhuatīlli Chilled Milk Amatontli ītēchcopa Kazuo Fukushima and Haruka Takeuchi cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2023

Chilled Milk Amatontli

īpal Kazuo Fukushima and Haruka Takeuchi

Tlanāhuatīlli: Meiji China Investment Co.,Ltd.

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

17,340

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #150429

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Chilled Milk Amatontli

Zan cualnezqui yancuīc chīchīhualātl quimacah cuācuahueh motlacencahtinemih īpan cualli āltepētlālli. Auh cuācuahueh moquīxtiah nepapan tlacualli īca nepantlah yōlizmatiliztli. Īnemilīz quīza īpan cualli cuācuahueh inin tlachihualli. In cualtiliztli tlanextīlo īca cōztic tlaihcuilōlli, auh māitlahcuilōlli tlanextiah cualnezqui tlālticpac. Nō īhuān, zacatl ītenco cuācuahue tlanextia cualli tlacencahualiztli. Cōztic cuācuahue machiyōtl ca īāxcāyōtl inin tlachihualli. Auh cualli īpan Chinatlan tianquiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Chilled Milk Amatontli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Chilled Milk Amatontli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Chilled Milk Amatontli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Huēyiliztli īhuān Tlacualtepēhualli: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tōcāitl: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Tlachīhualiztli Māchiyōtl: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Tlanāhuatīlli Nētēcahuilīztli: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Tlatēmōliztli: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Tēyōllālīliztli: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Tēquitl Cāhuitl: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Tēquitl Ōhuitl: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentēmeh: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Calpolli Tlācah: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Īxiptla Tlanēxtīlli: Photographer: Zhu Jie