Movie Boxed Tlanextilizti Netlanonotzaliztli ītēchcopa Shaoyang Chen

Tlanāhuatīlli Movie Boxed Tlanextilizti Netlanonotzaliztli ītēchcopa Shaoyang Chen cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlanextiliztenoyotl· 2023

Movie Boxed Tlanextilizti Netlanonotzaliztli

īpal Shaoyang Chen

Tlanāhuatīlli: AyDaDa

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

32,739

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #146280

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Movie Boxed Tlanextilizti Netlanonotzaliztli

Movie Boxed ce tlanextilizti netlanonotzaliztli tlachijchiuhtli ipampa iyancuicayo in pelicula Boxed. In netlanonotzaliztli quitqui in tlanonotzaliztli caxitl (box) ipan nochi itlachijchihualiz. In pehualizti tlaixtli, in tlamiliztli tlaixmachiotl, ce amaixmachiotl, ce calaquiliztlanahuatilli, ce tlaixpantilizamatl, ce mapilhuiliztli ihuan ce “bus stop motion” amaixmachiotl mochintin quitoca ce tlalnamiquiliztli. In tlahcuiloliztli motecpana ipan chicahuac caxtlachijchiuhcayotl, no ihuan in tlamachiyotiliztin. Ce pitzahuac ihuan etic huehuetlahcuiloliztli tlamachiotl monelhuayotia inhuan huehuetlapalli in pelicula. Mapilhuiliztin, tlen quilnamictia matequipiloliztli, motemactilia intech tlacaquini ipan icalaquiyan calli in ittaloni.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Movie Boxed Tlanextilizti Netlanonotzaliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Movie Boxed Tlanextilizti Netlanonotzaliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Movie Boxed Tlanextilizti Netlanonotzaliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Huēyiliztli īhuān Tlacualtepēhualli: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tōcāitl: Branding, Campaign, Graphic Design
Tlachīhualiztli Māchiyōtl: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Tlanāhuatīlli Nētēcahuilīztli: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Tlatēmōliztli: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Tēyōllālīliztli: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Tēquitl Cāhuitl: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Tēquitl Ōhuitl: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patentēmeh: Copyrights belong to Alam Virk and Shaoyang Chen
Īxiptla Tlanēxtīlli: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber