Tsingtao 9 Degrees Cerbeza itlatzacualiz ītēchcopa Jin Zhang

Tlanāhuatīlli Tsingtao 9 Degrees Cerbeza itlatzacualiz ītēchcopa Jin Zhang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2023

Tsingtao 9 Degrees Cerbeza itlatzacualiz

īpal Jin Zhang

Tlanāhuatīlli: Tsingtao Beer

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

18,712

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #144952

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Tsingtao 9 Degrees Cerbeza itlatzacualiz

Tsingtao Cerbeza ce huei machiyotl cerbeza ipan China. Ica machiyotl nextiliz, marca monequi quinextiz nochtin altepetl inencayo. Tlacuiloh quichihui Hubei iteicnelilo "Costic Aztatl Calli" ica nextiz inenca tiliz. Noihqui, Xiangyun, Aztatl, ihuan cuacalaxtli "Cuexanquetzalli" (Hubei cenca tlazohtla cuexantotol) chihua mochtin nextiliz yancuic yolic; Ihuan quintenehua "9 grado", huei vendeduria ipan producto, ica palehuia namaconi.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Tsingtao 9 Degrees Cerbeza itlatzacualiz ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Tsingtao 9 Degrees Cerbeza itlatzacualiz ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Tsingtao 9 Degrees Cerbeza itlatzacualiz quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Huēyiliztli īhuān Tlacualtepēhualli: Width 65mm x Depth 65mm x Height 265mm
Tōcāitl: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Tlachīhualiztli Māchiyōtl: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Tlanāhuatīlli Nētēcahuilīztli: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Tlatēmōliztli: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Tēyōllālīliztli: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Tēquitl Cāhuitl: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Tēquitl Ōhuitl: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patentēmeh: Intellectual property/patents/copyrights owned by Tsingtao Brewery