Xicpanahuī campa tlahtōlli
Hainan Beer Cerveza Ipetlacaltzin ītēchcopa China Resources Snow Breweries Ltd.

Tlanāhuatīlli Hainan Beer Cerveza Ipetlacaltzin ītēchcopa China Resources Snow Breweries Ltd. cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlaquimilolli· 2023

Hainan Beer Cerveza Ipetlacaltzin

īpal China Resources Snow Breweries Ltd.

Tlanāhuatīlli: China Resources Snow Breweries

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

32,946

Tlapalli

Tlanēxtilistli

Ītechcopa Hainan Beer Cerveza Ipetlacaltzin

Hainan Beer ce cerveza ipetlacaltzin tlachihchiualiztli tlen omoyolchihui ica itlalnamiquiliz huan itlamatiliz Hainan. In tehuiloltecomatl quihuica tlamachiotiliztli tlen omocuic itech huei atl imimilca, acalli tlen patlani ica ehecatl, tlahuilcalli, cocohcuahuitl huan atotome, huan ipitzahuac itlachializ quipalehuia ma se quitzquia ica ce maitl zan. In tepoztecomatl aluminio ica omotlacuilo ica tinta tlen mopatla itlapal ica totonqui, ihqui on ce machiotl quen postmark monextia yolic ihcuac in totonqui temo ihcuac moceceloa. In quiyahuac caxitl omochiuh ica kraft amatl huan quipia itlachializ quen ce petlacalli ohtli. Inin petlacaltzin quinechicoa in cerveza ihuan in tlalticpactli tlen ompa moitta huan ihuan ce yolceuhqui nemiliztli tlen ompa chanehqueh.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Hainan Beer Cerveza Ipetlacaltzin ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Hainan Beer Cerveza Ipetlacaltzin ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hainan Beer Cerveza Ipetlacaltzin quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Huēyiliztli īhuān Tlacualtepēhualli
290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tōcāitl
beer, localization of design, Hainan, cultural elements, Hainan style
Tlachīhualiztli Māchiyōtl
glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Tlanāhuatīlli Nētēcahuilīztli
To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Tlatēmōliztli
This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Tēyōllālīliztli
Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Tēquitl Cāhuitl
The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Tēquitl Ōhuitl
The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Calpolli Tlācah
Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao

Tlacōhualli

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A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

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