Craftal Tekiuhcaxochitl Tlanechicoltiliztli ītēchcopa Culture Generation Japan

Tlanāhuatīlli Craftal Tekiuhcaxochitl Tlanechicoltiliztli ītēchcopa Culture Generation Japan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Huehuetlacayotl ihuan Nemachiyotl Tequitiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseHuehuetlacayotl· 2022

Craftal Tekiuhcaxochitl Tlanechicoltiliztli

īpal Culture Generation Japan

Tlanāhuatīlli: Craftal

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Huehuetlacayotl Tlamantli

17,758

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #139328

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Craftal Tekiuhcaxochitl Tlanechicoltiliztli

Craftal ce tlanechicoliztli tlen kinmaka Japan-tlachihchiuhtli caxtin ihuan tlemantli-tepalcatl caltin ihuan nemiliz-caltin. Tlatequitiltilianime kinixtlapeuiliaya epoalli tlamantli itech ce nezcayotl-calli noso ce ompa-amoxtli, ihuan ce tlayecanketl tlapaleuiaya itech in tlapepenaliztli. Zatepan in tekiuhcaxitl monentemaca ipan yeyi metztli tlayecoyaliztli. Zan tlami yeyi metztli, in tlamantli uelis mopatlaz noso mocuepaz. In tlamantli tlacuepaltin kinpaleuiaya ipan ce tlanechicol-calli achto ontlacahualoz occe tlatequitiltiliani. In tlanechicoliztli kinilpia tlachihchiuhqueh iuan tlacah tlen kintequitiltiaya intlachihual, ic in melahuac tlanonotzaliztli uelis kiyecana in yancuic tlachihchihualiztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Craftal Tekiuhcaxochitl Tlanechicoltiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Craftal Tekiuhcaxochitl Tlanechicoltiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Craftal Tekiuhcaxochitl Tlanechicoltiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Huēyiliztli īhuān Tlacualtepēhualli: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Tōcāitl: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Tlachīhualiztli Māchiyōtl: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Tlanāhuatīlli Nētēcahuilīztli: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Tlatēmōliztli: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Tēyōllālīliztli: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Tēquitl Cāhuitl: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Tēquitl Ōhuitl: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Calpolli Tlācah: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi