Tlanāhuatīlli WWI Cultural Trail Temachtilamatl, Tlālxelolamatl ītēchcopa Martino Spreafico cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Tepoztli īpan Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.
TepoztliTepoztlacuilolli· 2022
WWI Cultural Trail Temachtilamatl, Tlālxelolamatl
īpal Martino Spreafico
Tlanāhuatīlli: Emanuela Spedicato, SeTe srl
Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tepoztlacuilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #136363Tlanēxtilistli
Ītechcopa WWI Cultural Trail Temachtilamatl, Tlālxelolamatl
WWI Cultural Trail ītōca in tēmachtilamatl ītech in tepēxitl ohtli īhuīcpa Alpes Italiatlān, īhuān quipiya tlālxelolamatl in mopīloa. In amoxtli quipiya 94 āmatl īhuān īhueyilis 185 īhuān 235 milimetro. Īpan in ītzin āmatl, cē āmatl ōnetlālpīlōc quinapaloa cē tlālxelolamatl ītech nēneuhcāyōtl 1 īca 25000, in huel motlāpoa 700 īhuān 700 milimetro. In chicuei tlamantli ohtli mihtoa īhuān īnhuīcpa in īhueyilis, in ītlācpac īhuān in tonalcāhuitl monequi. Huēhcāuh tlāixcopīnalli, cuīcatl īhuān tepitōn tlahcuilōlli quilnāmiquih in Icē Neyaōyōtl in ōmochīuh in nohuiyān tepēmeh. Cē yāyactic xoxoctic tlapallōtl īhuān in tlahcuilōlmachiyōtl iuhqui tlahcuilōhuani-tepoztli quiteititiah in cāhuitl. In tepēxitl-nehnenqueh huel quinapaloah zan in cāhuitzin tlālxelolamatl īpan in ohtli.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Tepoztli
WWI Cultural Trail Temachtilamatl, Tlālxelolamatl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in WWI Cultural Trail Temachtilamatl, Tlālxelolamatl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. WWI Cultural Trail Temachtilamatl, Tlālxelolamatl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
- Huēyiliztli īhuān Tlacualtepēhualli
- The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
- Tōcāitl
- book, world war I, map, cultural trail
- Tlachīhualiztli Māchiyōtl
- The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
- Tlanāhuatīlli Nētēcahuilīztli
- The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
- Tlatēmōliztli
- In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
- Tēyōllālīliztli
- I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
- Tēquitl Cāhuitl
- The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
- Tēquitl Ōhuitl
- The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
- Patentēmeh
- ©Emanuela Spedicato 2021
- Calpolli Tlācah
- Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
Ōc Cequi Tiquitta
Tlanēxtīliztli Tlanāhuatīlli
Xiquitta ōc cequi tlanēxtīliztli tēixīmachōtīlli īpan inīn tlahtlamanilistli, tlapepenalli ītechcopa īnqualli.
