Small Satine Tepitzin Chichihualayotl Intech Pilpipiltin ītēchcopa Blackandgold Shanghai

Tlanāhuatīlli Small Satine Tepitzin Chichihualayotl Intech Pilpipiltin ītēchcopa Blackandgold Shanghai cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2022

Small Satine Tepitzin Chichihualayotl Intech Pilpipiltin

īpal Blackandgold Shanghai

Tlanāhuatīlli: Yili Group

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

11,714

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #134149

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Small Satine Tepitzin Chichihualayotl Intech Pilpipiltin

Tepitzin Satine ītōcā in tlapēhualli īpan chichihualāyōtl yōllōtēntli tlachīhualli īntech pilpipiltin. In neuctlālīlli quipatiuh in Satine chichihualāyōtl tocaitl īhuān quipiya in machiyotl īhuān in iztac īhuān xoxoctic tlapālli. Cē tlācanechīhualli motōcāyōtia Tepitzin Satine neci īpan achtopa īxco, mocehuia īpan zacatl inahuac cē conēconētl cuācuahuē. In tepotzco īxco monextia cē huēyi tlachiyaliztli in chichihualāyōtl mīlpan, ihcuilōlli īpan cē pahpāqui īhuān ahmo ohui neztli. In tlanamactli tōcāitl motlālia īpan cē tlahcuilōlmachiyotl motechpōhui īntech pilpipiltin, īhuān tlacualiztlahtōlli monextia cē cualtzin pāquilizpan intech tahtin īhuān nāntin. In tlapēhualli īnepantla amatl chīhualli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Small Satine Tepitzin Chichihualayotl Intech Pilpipiltin ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Small Satine Tepitzin Chichihualayotl Intech Pilpipiltin ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Small Satine Tepitzin Chichihualayotl Intech Pilpipiltin quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Huēyiliztli īhuān Tlacualtepēhualli: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tōcāitl: Packaging, milk, kid, China, organic
Tlachīhualiztli Māchiyōtl: Inner pack: Tetra Pack
Box: paper
Tlanāhuatīlli Nētēcahuilīztli: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Tlatēmōliztli: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Tēyōllālīliztli: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Tēquitl Cāhuitl: The project started in Feb, 2021 and the product is launched in June, 2021.
Tēquitl Ōhuitl: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patentēmeh: All photos credits to blackandgold Shanghai, 2022.
Calpolli Tlācah: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG