Satine Jersey Tlein Ichiuhca: Tlapiyalyotl in Chichihualayotl ītēchcopa Blackandgold Shanghai

Tlanāhuatīlli Satine Jersey Tlein Ichiuhca: Tlapiyalyotl in Chichihualayotl ītēchcopa Blackandgold Shanghai cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2022

Satine Jersey Tlein Ichiuhca: Tlapiyalyotl in Chichihualayotl

īpal Blackandgold Shanghai

Tlanāhuatīlli: Yili Group

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

13,862

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #134131

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Satine Jersey Tlein Ichiuhca: Tlapiyalyotl in Chichihualayotl

Tlahcuilolli: Satine Jersey ye se tlapiyalyotl tlachihchiuhtli inic se chichihualayotl cualli patiyoh itoca Jersey. Inin nechichihualiztli quimanahuia se nechichihualiztli Art Deco itoca inic quinextia patioyotl ihuan quineltoquilia in oncan ohualla in chichihualayotl. In tlacuitlapan quipia se xoxoctic itoca Satine ihuan in logo tlachihchiuhtli ika teocuitlatl. Amoxtlacuiloli teocuitlaltic quinextia se tlalli British ihuan se chichihualcaltin Jersey, tlatzacuilo ika London Eye. In itoca tlapiyalli motlalia itech se malacayotl European tlacaltiliztli inic quinextia costumbre British. Inic tlatzacca calaquiloni tlachihchiuhtli ika teposaluminio ihuan in panitl calaquiloni ika amatl iztac teocuitlaeztic.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Satine Jersey Tlein Ichiuhca: Tlapiyalyotl in Chichihualayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Satine Jersey Tlein Ichiuhca: Tlapiyalyotl in Chichihualayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Satine Jersey Tlein Ichiuhca: Tlapiyalyotl in Chichihualayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Huēyiliztli īhuān Tlacualtepēhualli: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Tōcāitl: Packaging, milk, premium, China, Jersey
Tlachīhualiztli Māchiyōtl: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Tlanāhuatīlli Nētēcahuilīztli: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Tlatēmōliztli: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Tēyōllālīliztli: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Tēquitl Cāhuitl: The project started in February, 2020 and the product is launched in April, 2020.
Tēquitl Ōhuitl: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Calpolli Tlācah: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Īxiptla Tlanēxtīlli: All photos credits to blackandgold Shanghai, 2022.