Tlanāhuatīlli Nongfu Spring Mix Tlachihualiztli tlen Ihcuiliuhqui: Itlaquenyo in Chichihualayotl-Xoxouhcapahtli ītēchcopa Blackandgold Shanghai cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.
IztacteocuitlatlTlaquimilolli· 2022
Nongfu Spring Mix Tlachihualiztli tlen Ihcuiliuhqui: Itlaquenyo in Chichihualayotl-Xoxouhcapahtli
Tlanāhuatīlli: Nongfu Spring Co. Ltd.
Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #133918Tlanēxtilistli
Ītechcopa Nongfu Spring Mix Tlachihualiztli tlen Ihcuiliuhqui: Itlaquenyo in Chichihualayotl-Xoxouhcapahtli
Nongfu Spring Mix ce tlacualcaxitl tlen zan tepitzin oquichiuhqueh inic quinamacah in chichihualayotl-xoxouhcapahtli ipan tianquizcalli tlen ompa itech in tlanexcopa. In caxitl quipiya ixayac ce chichiltic tecuani inic quilnamiquih in Xihuitl Tecuani tlen Chinameca. In ixtelolohuan in tecuani mopatlah ica malacachtic tlachihualiztli tlen quicuih itech in tlaihtic tlaquentli, tlen quiteittitiah in nenepanoliztli in nelli chichihualayotl ihuan xoxouhcapahtli. Ihcuac motzitzquia in caxitl, in imamah in tlacoani mocahua huel ipan in ixayac tecuani, tlen quichihua ce ahuiltic nepanotl. In tlanemiliztli motlalia ipan ce huel mihtoa Chinameca conetlacuicatl tlen quitoa quen mohuitequi ce tecuani. In caxitl mochihua ica amatl ica pepetlacaliztli tlapepechtiliztli.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl
Nongfu Spring Mix Tlachihualiztli tlen Ihcuiliuhqui: Itlaquenyo in Chichihualayotl-Xoxouhcapahtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Nongfu Spring Mix Tlachihualiztli tlen Ihcuiliuhqui: Itlaquenyo in Chichihualayotl-Xoxouhcapahtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nongfu Spring Mix Tlachihualiztli tlen Ihcuiliuhqui: Itlaquenyo in Chichihualayotl-Xoxouhcapahtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- 2022 is tear of the tiger in China. During Chinese new year, most of products are turning red and have new year greetings or traditional patterns on packaging. It is the safest and acceptable way to do it but lacks surprise and creativity. As e-commerce exclusive packaging, the business goal is to attract young consumers and create a buzz on social media, so the team breaks the conventional design language and use a dramatic way to establish the link between packaging and the year of tiger. The idea is based on a well-known Chinese nursery rhyme which is easier to be remembered and spread among consumers. The product feature is also well combined with tiger. This limited gift box is unique on market.
- Huēyiliztli īhuān Tlacualtepēhualli
- Width 213mm x Depth 141 mm x Height 169mm
- Tōcāitl
- packaging, milk tea, China, e-commerce, tiger, Chinese new year
- Tlachīhualiztli Māchiyōtl
- The box is made of paper with gloss lamination
- Tlanāhuatīlli Nētēcahuilīztli
- The main challenge is to find the link between products and tiger. The combination between the word "da" and tiger forms a Chinese nursery rhyme "beat the tiger". This nursery rhyme is well-known in China, and it has the potential to create a buzz in market.
- Tlatēmōliztli
- Based on personal experience and desk research on Chinese new year packaging design, the team found out the basic design principles of packaging such as red and gold, blessing copy, traditional pattern, etc. However, unlike dairy or alcohol that are usually purchased for gifting when visiting relatives and friends, milk tea is often purchased for pleasing themselves. Instead of using conventional elements, it is possible to make the packaging fun and unique, which can bring humour and creativity to consumers.
- Tēyōllālīliztli
- The essence of this brand is "mix". In Chinese, it means "da". For the brand, "da" is the process of mixing real milk and tea together, but the most common meaning of "da" is "beat". It happened that one catchy Chinese nursery rhyme "beat the tiger" includes brand name "da" and Chinese new year zodiac "tiger", so it becomes the inspiration of the design. The whirl is the brand equity taken from the inner pack which communicates the technique behind. In addition, the whirl is often used for expressing dizziness. In order to fit the happy occasion, the packaging is the red tiger face, while its eyes are replaced with whirls. When consumers hold this gift box, it looks like they are beating the tiger. It provides celebration atmosphere, fun and interactivity to consumers.
- Tēquitl Cāhuitl
- The project started in Oct, 2021 and the product will be launched in Feb, 2022.
- Tēquitl Ōhuitl
- The overall design of the box is based on tiger head to express that it is the packaging created for the year of tiger. The eyes of the tiger are replaced by whirl. When consumers are holding the box, their fists are right above the tiger, which can create the interaction between consumers and packaging. Compared with traditional Chinese new year packaging, this packaging is fun and outstanding.
- Calpolli Tlācah
- Creative Director: Yang LI
Designer: Jinpei ZHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Īxiptla Tlanēxtīlli
- All photos credits to blackandgold Shanghai, 2022.
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
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Tlanēxtīliztli Tlanāhuatīlli
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